# Bark, Inc. (BARK) Informational only - not investment advice. CIK: 0001819574 SIC: 5990 Retail-Retail Stores, NEC SIC breadcrumb: [Retail Trade](/division/G/) > [Miscellaneous Retail](/major-group/59/) > [SIC 5990 Retail-Retail Stores, NEC](/industry/5990/) Latest 10-K filed: 2026-06-10 SEC page: https://www.sec.gov/edgar/browse/?CIK=1819574 Filing source: https://www.sec.gov/Archives/edgar/data/1819574/000162828026042242/bark-20260331.htm ## At a glance FY2026 · period end 2026-03-31 · filed 2026-06-10 · accession 0001628280-26-042242 · source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001819574.json | Metric | Value | FY | Provenance | | --- | ---: | ---: | --- | | Revenue | 394,843,000 USD | 2026 | verified | | Net income | -39,008,000 USD | 2026 | verified | | Assets | 169,990,000 USD | 2026 | verified | | Free cash flow | -26,574,000 USD | 2026 | computed | | Net margin | -9.88% | 2026 | computed | | Operating margin | -10.18% | 2026 | computed | | Revenue YoY | -18.45% | 2026 | computed | | ROE | -54.16% | 2026 | computed | Computed values are grepcent-computed from the verified facts above and may differ from ratios the company itself reports. Free cash flow = operating cash flow − capital expenditures. Net margin = net income ÷ revenue. Operating margin = operating income ÷ revenue. Revenue YoY = FY2026 revenue ÷ FY2025 revenue − 1 (consecutive fiscal years only). ROE = net income ÷ period-end stockholders' equity. No market price, no rating, no forecast on this site. Not investment advice. ### Peer percentile fingerprint | Ratio | BARK | Peer median | Percentile | N | | --- | ---: | ---: | ---: | ---: | | Net margin | -9.9% | 2.7% | 3 | 32 | | Operating margin | -10.2% | 4.5% | 3 | 30 | | Revenue growth | -18.5% | 6.6% | 3 | 32 | | FCF margin | -6.7% | 3.7% | 0 | 31 | | ROE | -54.2% | 11.4% | 4 | 28 | | ROA | -22.9% | 4.9% | 3 | 32 | | Liabilities / equity | 1.36 | 1.50 | 33 | 28 | | Current ratio | 1.86 | 1.41 | 71 | 32 | Percentile = share of the N covered peers reporting that ratio whose value is lower (ties counted half); computed among grepcent-covered companies in SIC major-group 59 Miscellaneous Retail, not the whole market. A higher percentile means a higher value of the ratio, not a better company. Ratios with fewer than 8 reporting peers are omitted. Latest reported values per company; fiscal periods may differ. Descriptive arithmetic - not a score, rating, or ranking. ## Selected Fundamentals | Metric | Value | Unit | FY | Filed | | --- | ---: | --- | ---: | --- | | Revenue | 394843000 | USD | 2026 | 2026-06-10 | | Net income | -39008000 | USD | 2026 | 2026-06-10 | | Assets | 169990000 | USD | 2026 | 2026-06-10 | ## Financials Annual standardized facts from SEC companyfacts as of latest extracted filing date 2026-06-10. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001819574.json. Derived margins, ratios, and free cash flow are computed from the extracted annual SEC facts. | Metric | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | | --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: | | Revenue | | 224,335,000 | 378,604,000 | 507,406,000 | 535,315,000 | 490,184,000 | 484,182,000 | 394,843,000 | | Net income | | -31,368,000 | -31,391,000 | -68,299,000 | -61,519,000 | -37,010,000 | -32,878,000 | -39,008,000 | | Operating income | | -26,626,000 | -20,599,000 | -94,181,000 | -63,831,000 | -45,520,000 | -35,148,000 | -40,178,000 | | Gross profit | | 135,414,000 | 225,940,000 | 282,106,000 | 308,115,000 | 302,152,000 | 301,988,000 | 241,885,000 | | Diluted EPS | | -0.70 | -0.68 | -0.44 | -0.35 | -4.18 | -3.77 | -4.57 | | Operating cash flow | | -19,666,000 | -19,618,000 | -172,338,000 | 4,694,000 | 6,060,000 | -7,079,000 | -23,158,000 | | Capital expenditures | | | 4,825,000 | 21,172,000 | 21,320,000 | 8,831,000 | 6,157,000 | 3,416,000 | | Share buybacks | | 0.00 | 9,000 | 0.00 | 0.00 | 6,225,000 | 18,505,000 | 1,770,000 | | Assets | | | 150,863,000 | 434,061,000 | 400,420,000 | 298,588,000 | 260,635,000 | 169,990,000 | | Liabilities | | | 249,846,000 | 217,000,000 | 229,883,000 | 159,205,000 | 161,109,000 | 97,972,000 | | Stockholders' equity | -105,992,000 | -135,387,000 | -158,970,000 | 217,061,000 | 170,537,000 | 139,383,000 | 99,526,000 | 72,018,000 | | Cash and cash equivalents | | 9,676,000 | 38,278,000 | 199,397,000 | 177,911,000 | 125,495,000 | 94,022,000 | 19,282,000 | | Free cash flow | | | -24,443,000 | -193,510,000 | -16,626,000 | -2,771,000 | -13,236,000 | -26,574,000 | ### Ratios ROE and ROA use period-end equity/assets. Liabilities / equity uses total liabilities divided by stockholders' equity. Current ratio uses current assets divided by current liabilities when both are reported. | Metric | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | | --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: | | Net margin | | -13.98% | -8.29% | -13.46% | -11.49% | -7.55% | -6.79% | -9.88% | | Operating margin | | -11.87% | -5.44% | -18.56% | -11.92% | -9.29% | -7.26% | -10.18% | | Return on equity | | | | -31.47% | -36.07% | -26.55% | -33.03% | -54.16% | | Return on assets | | | -20.81% | -15.73% | -15.36% | -12.40% | -12.61% | -22.95% | | Liabilities / equity | | | | 1.00 | 1.35 | 1.14 | 1.62 | 1.36 | | Current ratio | | | 1.08 | 3.39 | 3.14 | 2.94 | 1.63 | 1.86 | ## As-reported value updates 4 tracked differences above grepcent's stated thresholds were found between the earliest XBRL-filed value and the value currently on file for the same fiscal period. Ledger: /company/BARK/revisions/ ## Quarterly Quarterly standardized facts from SEC companyfacts as of latest extracted filing date 2026-08-06. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001819574.json. Flow metrics use discrete quarter-length periods from 10-Q/10-Q/A filings. Q4 revenue and net income are derived only when annual FY and nine-month YTD facts exist for the same fiscal year; derived Q4 values are labeled. EPS Q4 is not derived. | Quarter | End date | Revenue | Net income | Diluted EPS | Method | | --- | --- | ---: | ---: | ---: | --- | | 2023-Q2 | 2022-09-30 | | | -0.06 | reported discrete quarter | | 2023-Q3 | 2022-12-31 | | | -0.12 | reported discrete quarter | | 2024-Q1 | 2023-06-30 | | | -0.07 | reported discrete quarter | | 2024-Q2 | 2023-09-30 | 123,036,000 | -10,337,000 | -0.06 | reported discrete quarter | | 2024-Q3 | 2023-12-31 | 125,075,000 | -10,108,000 | -0.06 | reported discrete quarter | | 2024-Q4 | 2024-03-31 | 121,484,000 | -4,902,000 | | derived Q4 = FY annual - nine-month YTD | | 2025-Q1 | 2024-06-30 | 116,212,000 | -10,039,000 | -0.06 | reported discrete quarter | | 2025-Q2 | 2024-09-30 | 126,111,000 | -5,263,000 | -0.03 | reported discrete quarter | | 2025-Q3 | 2024-12-31 | 126,449,000 | -11,509,000 | -0.07 | reported discrete quarter | | 2025-Q4 | 2025-03-31 | 115,410,000 | -6,067,000 | | derived Q4 = FY annual - nine-month YTD | | 2026-Q1 | 2025-06-30 | 102,861,000 | -7,030,000 | -0.04 | reported discrete quarter | | 2026-Q2 | 2025-09-30 | 106,970,000 | -10,672,000 | -0.06 | reported discrete quarter | | 2026-Q3 | 2025-12-31 | 98,447,000 | -8,646,000 | -0.05 | reported discrete quarter | | 2026-Q4 | 2026-03-31 | 86,566,000 | -12,661,000 | | derived Q4 = FY annual - nine-month YTD | | 2027-Q1 | 2026-06-30 | 78,815,000 | 745,000 | 0.08 | reported discrete quarter | ## Filed narrative (10-K & 10-Q) ## Business Verbatim Item 1 Business section from BARK's latest 10-K: [/company/BARK/business/](/company/BARK/business/). ## Risk Factors Verbatim Item 1A Risk Factors from BARK's latest 10-K: [/company/BARK/risk-factors/](/company/BARK/risk-factors/). ## Latest quarter (10-Q) Latest 10-Q source: https://www.sec.gov/Archives/edgar/data/1819574/000162828026054441/bark-20260630.htm Extracted from a substantive MD&A body after the formal Item 2 span was a TOC or reference stub. Confidence: high Filing date: 2026-08-06 Report date: 2026-06-30 Overview We believe that dogs and humans are better together and we aspire to be the world’s favorite dog brand. We are a team of dog-obsessed people committed to delivering personalization at scale by satisfying each dog’s distinct personality, preferences, and needs with the best products and services. Since our founding in 2011, we have happily served millions of dogs and their people. We are an omnichannel brand serving dogs across two key brands: BarkBox and Super Chewer. All of our products are designed, developed, and branded by BARK. We leverage an ever-growing collection of first-party data, customer insights, and artificial intelligence (“AI”) to deliver personalized products and experiences tailored to the needs of each and every dog we serve. We sell our products in two segments: Direct To Consumer (“DTC”) and Commerce through our network of retail partners, which currently spans over 50,000 doors nationwide and online marketplaces including Amazon, Chewy and TikTok. Reverse Stock Split On April 1, 2026, we effected a 1-for-20 reverse stock split of our common stock (the “Reverse Stock Split”), and our common stock began trading on a split-adjusted basis on April 1, 2026. Accordingly, all share and per share amounts presented in these consolidated financial statements and the accompanying notes have been retroactively adjusted, where applicable, to reflect the Reverse Stock Split. As a result of the Reverse Stock Split, the number of shares of common stock outstanding and the number of shares underlying outstanding equity awards were proportionately reduced, and the corresponding exercise prices and per share amounts, as applicable, were proportionately increased. No fractional shares were issued in connection with the Reverse Stock Split. Certain macroeconomic and global events, conditions and challenges Certain market factors and international events create significant business uncertainty. Evolving trade policies, including the imposition of tariffs or changes in tariff rates as well as geopolitical friction, including rising tensions with China and conflicts in Iran and other global regions are key catalysts. These dynamics create business uncertainty and could exacerbate interest rates, increase fuel and energy costs and commodity prices. Reductions in 18 net worth based on market declines, increases in housing costs, decreases in credit availability and rising consumer debt levels, impact levels of discretionary consumer spending on our products and services and our financial results. IEEPA tariffs On February 20, 2026, the U.S. Supreme Court held that tariffs imposed under the International Emergency Economic Powers Act ("IEEPA") were unconstitutional. On April 20, 2026, CBP launched its Consolidated Administration and Processing of Entries ("CAPE") portal to process refund claims. During the first quarter, the Company recognized $8.8 million as a reduction to cost of revenue, consisting of $7.4 million related to revenue recorded in fiscal year 2026 and $1.4 million related to revenue recorded in fiscal year 2027. The Company has recognized the full refund receivable associated with these amounts. As of the balance sheet date, the Company’s tariff receivable was $12.1 million which is inclusive of refunds due to the Company from the prior period. During the fiscal first quarter the Company had received $3.2 million of refunds, and an additional $0.2 million of interest. None of the IEEPA tariffs paid by the Company were passed through to our customers or are owed to our vendors or suppliers. The Company will pursue all actions necessary to recover the remaining amounts of IEEPA tariffs paid by the Company. We cannot predict the duration or magnitude of such impacts. Please refer to the “Cautionary Note Regarding Forward-Looking Statements” and the “Risk Factors” in this Quarterly Report on Form 10-Q. Key Performance Indicators We use the following key financial and operating metrics to evaluate our business and operations, measure our performance, identify trends affecting our business, project our future performance, and make strategic decisions. These key financial and operating metrics should be read in conjunction with the following discussion of our results of operations and financial condition together with our condensed consolidated financial statements and the related notes and other financial information included elsewhere in this Quarterly Report on Form 10-Q. These measures may not be comparable to similarly titled performance indicators used by other companies. [[GREPCENT_TABLE]] [["","Three Months EndedJune 30,"],["","2026","","2025"],["Total Orders (in thousands)","2,031","","2,819"],["Average Order Value","$","31.25","","$","30.80"],["Direct to Consumer Gross Profit (in thousands)(1)","$","50,400","","$","60,183"],["Direct to Consumer Gross Margin (1)","79.4","%","","69.3","%"],["Subscriber Retention","92.8","%","","91.1","%"]] [[/GREPCENT_TABLE]] (1) Direct to Consumer Gross Profit and Direct to Consumer Gross Margin do not include the revenue or cost of goods sold from BARK Air. Direct to Consumer gross margin includes a $5.2 million tariff refund related to fiscal year 2026. Total Orders We define Total Orders as the total number of Direct to Consumer orders shipped in a given period. These include all orders across all of our product categories, regardless of whether they are purchased on a subscription, auto-ship, or one-off basis. Total Orders excludes orders from BARK Air. We use Total Orders as an indicator of customer interest and demand. 19 Average Order Value Average Order Value (“AOV”) is Direct to Consumer revenue for the period divided by Total Orders for the same period. AOV excludes Direct to Consumer revenue from BARK Air. We use AOV to provide insight into customer spending patterns. Subscriber Retention We define Subscriber Retention as the number of active subscriptions during a particular month divided by the number of active subscriptions for the prior month. An active subscription excludes new subscriptions, i.e. subscriptions with an initial shipment in a particular month. To calculate the Subscriber for any quarterly period, we average the monthly rates, weighted by each month's beginning subscription base. Subscriber Retention excludes BARK Air. We use Subscriber Retention to assess the durability of our subscription base. Components of Our Results of Operations We operate with two reportable segments: Direct to Consumer and Commerce, to reflect the way our Chief Executive Officer, who is our CODM, reviews and assesses the performance of the business. Revenue The Company generates revenue through its DTC and Commerce segments, through the sale of BarkBox and Super Chewer branded toys and BARK branded treats and chews. While BarkBox and Super Chewer toys remain the primary driver of our DTC and Commerce segments and fundamental to our brand identity, we are also focused on maximizing the profitability of our complementary treats and chews categories. This includes a strategic rationalization—specifically the discontinuation of kibble and topper offerings—to concentrate resources and narrow our focus. We believe this streamlined approach allows us to better support our core toy and treat business while improving our overall profitability profile. DTC The majority of our revenue is derived from our subscription products that feature monthly themes of premium quality BarkBox and/or Super Chewer toys and BARK-branded treats and chews that are delivered directly to a dog’s home. Customers have the option to subscribe to these products on a one-month, three-month, six-month, or twelve-month basis. During the life of their subscription, we offer our customers incremental products via Add-To-Box (“ATB”), which allows us to cross-sell customers across our full portfolio of products. Commerce We also sell our BarkBox and Super Chewer toys and BARK-branded treats and chews in retail stores and other e-tailers, significantly broadening our customer reach and raising awareness of the BARK brand. BARK products are currently sold in over 50,000 retail doors, including Target, Walmart, TJ Maxx, Costco and PetSmart. Additionally, we sell our products on other online platforms including Amazon, Chewy and TikTok. BARK Air Announced in April 2024, BARK Air is a first-of-its kind air travel experience tailored to dogs. The Company is partnered with several charter companies offering premium flights for customers and their dogs. Interested parties can book flights at dogsflyfirst.com. Our charter partners are responsible for all aircraft, pilots, maintenance, and insurance, allowing BARK to focus on creating a great travel experience for dogs and their people worldwide. We believe this initiative exemplifies the Company’s dog-first approach to curating the best products and services. As our flagship entry into the services category, BARK Air is part of a broader strategy to expand into premium, differentiated dog services. With expanded routes, partnerships, and high engagement, we believe BARK Air and future services represent a meaningful long-term growth opportunity. Revenue generated by BARK Air is currently reflected in our DTC segment. 20 Cost of Revenue Cost of revenue primarily consists of the purchase price of inventory sold, inbound freight and duties (including tariffs) associated with inventory, shipping supply costs, inventory shrinkage costs and charter costs for BARK Air. Operating Expenses Operating expenses consist of general and administrative and advertising and marketing expenses. General and Administrative General and administrative expenses consist primarily of compensation and benefits costs, including stock-based compensation expense, office expense, including rent, insurance, professional service fees, and other general overhead costs including depreciation and amortization of right-of-use, fixed and intangible assets, account management support teams, and commissions. General and administrative expenses also include fees charged by third parties that provide payment processing services, fulfillment costs, which represent costs incurred in operating and staffing fulfillment and customer service centers, including costs attributable to receiving, inspecting, picking, packaging and preparing customer orders for shipment, outbound freight costs associated with shipping orders to customers, and responding to inquiries from customers. Advertising and Marketing Advertising and marketing expense consists primarily of internet advertising, promotional items, agency fees, other marketing costs and compensation and benefits expenses, including stock-based compensation expense, for employees engaged in advertising and marketing. Interest Income Interest income primarily consists of income earned on our interest-bearing deposit accounts as well as interest paid in relation to IEEPA tariff refunds. Interest Expense Interest expense primarily consists of interest incurred under our 2025 Convertible Notes (as defined below), and amortization of debt issuance costs. Other Income, Net Other income net, primarily consists of sublease income, and the change in fair value of the Company’s warrants. 21 Results of Operations We operate in two reportable segments to reflect the way our CODM reviews and assesses the performance of the business. See Note 2, “Summary of Significant Accounting Policies,” in our condensed consolidated financial statements included in this Quarterly Report on Form 10-Q. [Excerpt truncated for page length; source filing is linked above.] ## Latest 10-K MD&A (excerpt) Latest 10-K Item 7 source: https://www.sec.gov/Archives/edgar/data/1819574/000162828026042242/bark-20260331.htm Complete FY 2026 MD&A: /company/BARK/mda/fy2026/ Extracted from a substantive MD&A body after the formal Item 7 span was a TOC or reference stub. Confidence: high Filing date: 2026-06-10 Report date: 2026-03-31 Overview We believe that dogs and humans are better together and we aspire to be the world’s favorite dog brand. We are a team of dog-obsessed people committed to delivering personalization at scale by satisfying each dog’s distinct personality, preferences, and needs with the best products and services. Since our founding in 2011, we have happily served millions of dogs and their people. We are an omnichannel brand serving dogs across two key brands: BarkBox and Super Chewer. All of our products are designed, developed, and branded by BARK. We leverage an ever-growing collection of first-party data, customer insights, and artificial intelligence (“AI”) to deliver personalized products and experiences tailored to the needs of each and every dog we serve. We sell our products in two segments: Direct To Consumer (“DTC”) and Commerce through our network of retail partners, which currently spans over 50,000 doors nationwide and online marketplaces including Amazon, Chewy and TikTok. Factors Affecting Our Performance We believe that our performance and future success depend on several factors that present significant opportunities for us but also pose risks and challenges, including those discussed below and in the section of this Annual Report on Form 10-K titled “Risk Factors.” Investments in growth Our ability to increase the number of customers. total orders, and cross-category purchasing is a key factor in our future DTC growth and will be driven by our marketing efforts and ability to continue to expand our product offerings. As a result, we expect to continue to focus on long-term growth through investments in product offerings and the dog and dog parent experience. We are working to enhance our offerings and expand the breadth of the products. We will remain flexible, adjusting our marketing spend up or down, based on the returns. Expansion of new offerings Another key factor in our future performance is our ability to increase our average order value (“AOV”), which involves introducing new products into our portfolio. We expect to continue to invest in the expansion of our product offerings, as we seek to attract new customers as well as growing sales with our existing customers. This expansion may require additional financial investments in headcount, marketing, customer acquisition expenses, operational capabilities and inventory. If we are unable to generate sufficient demand for these new offerings, we may not recover the financial investments and revenue may not increase as desired. Expansion within new and existing retail channels Our commerce segment continues to be an important growth driver for the business and our ability to expand our product assortment within both new and existing retail partners remains a focus area. This expansion may also require increased investments in trade marketing, merchandising support, and logistics capabilities. If we are unable 28 Table of Contents to successfully grow our retail presence or maintain strong partnerships, our ability to reach new customers and drive incremental revenue may be limited. Certain macroeconomic and global events and conditions create a challenging environment Market factors and international events, such as continued changes to trade policy, including the imposition of tariffs or changes in tariff rates, inflation, in particular as driven by the conflict with Iran, market effects of other global conflicts, and rising tensions with China, create business uncertainty and could further exacerbate rising interest rates, higher fuel and energy costs and commodity prices, reductions in net worth based on market declines, increases in housing costs, decreases in credit availability and rising consumer debt levels, which could impact our costs of doing business and the levels of discretionary consumer spending on our products and services and our financial results. IEEPA tariffs On February 20, 2026, the U.S. Supreme Court held that tariffs imposed under the International Emergency Economic Powers Act ("IEEPA") were unconstitutional. On April 20, 2026, CBP launched its Consolidated Administration and Processing of Entries ("CAPE") portal to process refund claims. The Company paid a total of $15.4 million in IEEPA tariffs on imported goods between February 4, 2025 and February 24, 2026. Our recovery of IEEPA tariffs represents a loss recovery. To date, the Company submitted claims that were accepted by the CAPE portal in the amount of $3.3 million and a corresponding refund receivable was recorded within accounts receivable, net in the Company's consolidated balance sheet as of March 31, 2026. Of the $3.3 million, $2.7 million, and $0.6 million were recorded as reductions of cost of revenue, and inventory, respectively. An additional $7.1 million and $5.0 million of the IEEPA tariffs paid by the Company allocable to cost of revenue and inventory, respectively, for the fiscal year ended March 31, 2026 were not recorded. These amounts are not currently eligible for submission under the CAPE portal and therefore the Company was unable to recognize any receivable or loss recovery with respect to these amounts. None of the IEEPA tariffs paid by the Company were passed through to our customers or are owed to our vendors or suppliers. The Company will pursue all actions necessary to recover the remaining amounts of IEEPA tariffs paid by the Company. We cannot predict the duration or magnitude of the risks and challenges discussed above. Please refer to the “Cautionary Note Regarding Forward-Looking Statements” and those factors described under “Risk Factors” in this Annual Report on Form 10-K. Reverse Stock Split On April 1, 2026, we effected a 1-for-20 reverse stock split of our common stock (the “Reverse Stock Split”), and our common stock began trading on a split-adjusted basis on April 1, 2026. Accordingly, all share and per share amounts presented in these consolidated financial statements and the accompanying notes have been retroactively adjusted, where applicable, to reflect the Reverse Stock Split. As a result of the Reverse Stock Split, the number of shares of common stock outstanding and the number of shares underlying outstanding equity awards were proportionately reduced, and the corresponding exercise prices and per share amounts, as applicable, were proportionately increased. No fractional shares were issued in connection with the Reverse Stock Split. Key Performance Indicators We use the following key financial and operating metrics to evaluate our business and operations, measure our performance, identify trends affecting our business, project our future performance, and make strategic decisions. These key financial and operating metrics should be read in conjunction with the following discussion of our results of operations and financial condition together with our consolidated financial statements and the related notes and 29 Table of Contents other financial information included elsewhere in this Annual Report on Form 10-K may not be comparable to similarly titled performance indicators used by other companies. [[GREPCENT_TABLE]] [["","","","","Fiscal Year Ended"],["","","","","March 31,"],["","","","","","","2026","","2025"],["Total Orders (in thousands)","","","","","","10,060","","13,210"],["Average Order Value","","","","","","$31.06","","$31.04"],["Direct to Consumer Gross Profit (in thousands)(1)","","","","","","$213,620","","$271,012"],["Direct to Consumer Gross Margin (1)","","","","","","68.4%","","66.1%"]] [[/GREPCENT_TABLE]] (1) Direct to Consumer Gross Profit and Direct to Consumer Gross Margin does not include the revenue or cost of goods sold from BARK Air. Total Orders We define Total Orders as the total number of Direct to Consumer orders shipped in a given period. These include all orders across all of our product categories, regardless of whether they are purchased on a subscription, auto-ship, or one-off basis. Total Orders excludes orders from BARK Air. We use Total Orders as an indicator of customer interest and demand. Average Order Value Average Order Value (“AOV”) is Direct to Consumer revenue for the period divided by Total Orders for the same period. AOV excludes Direct to Consumer revenue from BARK Air. We use AOV to provide insight into customer spending patterns. Components of Our Results of Operations We operate with two reportable segments: Direct to Consumer and Commerce, to reflect the way our Chief Executive Officer, who is our Chief Operating Decision Maker (“CODM”), reviews and assesses the performance of the business. Revenue The Company generates revenue through its DTC and Commerce segments, through the sale of BarkBox and Super Chewer branded toys and BARK branded treats and chews. While BarkBox and Super Chewer toys remain the primary driver of our DTC and commerce segments and fundamental to our brand identity, we are also focused on maximizing the profitability of our complementary treats and chews categories. This includes a strategic rationalization—specifically the discontinuation of kibble and topper offerings—to concentrate resources and narrow our focus. We believe this streamlined approach allows us to better support our core toy and treat business while improving our overall profitability profile. DTC The majority of our revenue is derived from our subscription products that feature monthly themes of premium quality BarkBox and/or Super Chewer toys and BARK-branded treats and chews that are delivered directly to a dog’s home. Customers have the option to subscribe to these products on a one-month, three-month, six-month, or twelve-month basis. During the life of their subscription, we offer our customers incremental products via Add-To-Box (“ATB”), which allows us to cross-sell customers across our full portfolio of products. Commerce We also sell our BarkBox and Super Chewer toys and BARK-branded treats and chews in retail stores and other e-tailers, significantly broadening our customer reach and raising awareness of the BARK brand. BARK products are currently sold in over 50,000 retail doors, including Target, Walmart, TJ Maxx, Costco and PetSmart. Additionally, we sell our products on other online platforms including Amazon, Chewy and TikTok. 30 Table of Contents BARK Air Announced in April 2024, BARK Air is a first-of-its kind air travel experience tailored to dogs. The Company is partnered with several charter companies offering premium flights for customers and their dogs. Interested parties can book flights at dogsflyfirst.com. Our charter partners are responsible for all aircraft, pilots, maintenance, and insurance, allowing BARK to focus on creating a great travel experience for dogs and their people worldwide. We believe this initiative exemplifies the Company’s dog-first approach to curating the best products and services. As our flagship entry into the services category, BARK Air is part of a broader strategy to expand into premium, differentiated dog services. With new routes, expanded partnerships, and high early engagement, we believe BARK Air and future services represent a meaningful long-term growth opportunity. Revenue generated by BARK Air is currently reflected in our DTC segment. Cost of Revenue Cost of revenue primarily consists of the purchase price of inventory sold, duties, inbound freight costs associated with inventory, shipping supply costs, and inventory shrinkage costs. Operating Expenses Operating expenses consist of general and administrative and advertising and marketing expenses. General and Administrative General and administrative expenses consist primarily of compensation and benefit expenses, including stock-based compensation, fulfillment and shipping costs, which represent costs incurred in operating and staffing fulfillment and customer service centers, including costs attributable to receiving, inspecting, picking, packaging and preparing custome [Excerpt truncated for page length; the complete text is on the linked full-MD&A page.] Read the full FY 2026 MD&A: /company/BARK/mda/fy2026/ All MD&A years: /company/BARK/mda/ ## MD&A history Prior-year 10-K MD&A spans are extracted from SEC filings with the same bounded parser used for the latest filing. Each year's full verbatim text is on its own sub-page. - [FY 2025 MD&A](/company/BARK/mda/fy2025/): filed 2025-06-04; accession 0001819574-25-000024 (https://www.sec.gov/Archives/edgar/data/1819574/000181957425000024/bark-20250331.htm) - [FY 2024 MD&A](/company/BARK/mda/fy2024/): filed 2024-06-03; accession 0001819574-24-000025 (https://www.sec.gov/Archives/edgar/data/1819574/000181957424000025/bark-20240331.htm) - [FY 2023 MD&A](/company/BARK/mda/fy2023/): filed 2023-06-01; accession 0001819574-23-000009 (https://www.sec.gov/Archives/edgar/data/1819574/000181957423000009/bark-20230331.htm) - [FY 2022 MD&A](/company/BARK/mda/fy2022/): filed 2022-05-31; accession 0001819574-22-000049 (https://www.sec.gov/Archives/edgar/data/1819574/000181957422000049/bark-20220331.htm) ## Macro cross-references Indicators mapped to this company's SIC classification (industry 5990 Retail-Retail Stores, NEC) by grepcent's deterministic macro-sector crosswalk. A navigational mapping, not a statistical or causal claim. - [RSAFS](/indicator/RSAFS/): Advance Retail Sales: Retail Trade - [PCE](/indicator/PCE/): Personal Consumption Expenditures - [DSPIC96](/indicator/DSPIC96/): Real Disposable Personal Income - [PSAVERT](/indicator/PSAVERT/): Personal Saving Rate Macro-to-micro threads including this sector: [Inflation (CPI / PCE / PPI)](/thread/inflation-cpi-pce-ppi/), [US labor market](/thread/us-labor-market/), [Growth & output](/thread/growth-output/), [Sector employment](/thread/sector-employment/), [Industrial orders & inventories](/thread/industrial-orders/), [Trade & external](/thread/trade-external/). All macro indicators: /indicators/ ## For LLMs & downloads Markdown twin: /company/BARK.md · JSON record: /company/BARK.json · verified financials: /company/BARK/financials.json / /company/BARK/financials.csv · machine TOC for the whole site: /llms.txt