# INTUIT INC. (INTU)

Informational only - not investment advice.

CIK: 0000896878
SIC: 7372 Services-Prepackaged Software
SIC breadcrumb: [Services](/division/I/) > [Business Services](/major-group/73/) > [SIC 7372 Services-Prepackaged Software](/industry/7372/)
Latest 10-K filed: 2025-09-03
SEC page: https://www.sec.gov/edgar/browse/?CIK=896878
Filing source: https://www.sec.gov/Archives/edgar/data/896878/000089687825000035/intu-20250731.htm

## At a glance

FY2025 · period end 2025-07-31 · filed 2025-09-03 · accession 0000896878-25-000035 · source: https://data.sec.gov/api/xbrl/companyfacts/CIK0000896878.json

| Metric | Value | FY | Provenance |
| --- | ---: | ---: | --- |
| Revenue | 18,831,000,000 USD | 2025 | verified |
| Net income | 3,869,000,000 USD | 2025 | verified |
| Assets | 36,958,000,000 USD | 2025 | verified |
| Free cash flow | 6,123,000,000 USD | 2025 | computed |
| Net margin | 20.55% | 2025 | computed |
| Operating margin | 26.14% | 2025 | computed |
| Revenue YoY | +15.63% | 2025 | computed |
| ROE | 19.63% | 2025 | computed |

Computed values are grepcent-computed from the verified facts above and may differ from ratios the company itself reports. Free cash flow = operating cash flow − capital expenditures. Net margin = net income ÷ revenue. Operating margin = operating income ÷ revenue. Revenue YoY = FY2025 revenue ÷ FY2024 revenue − 1 (consecutive fiscal years only). ROE = net income ÷ period-end stockholders' equity.

Peer groups: [Large-cap software and SaaS](/compare/software/) · SIC 7372 Services-Prepackaged Software

No market price, no rating, no forecast on this site. Not investment advice.

## Peer comparisons including INTU

- Large-cap software and SaaS: [peer review](/compare/software/) · [market-risk page](/compare/software/risk/)

### Peer percentile fingerprint

| Ratio | INTU | Peer median | Percentile | N |
| --- | ---: | ---: | ---: | ---: |
| Net margin | 20.5% | 1.5% | 86 | 122 |
| Operating margin | 26.1% | 1.3% | 89 | 121 |
| Revenue growth | 15.6% | 13.5% | 59 | 124 |
| FCF margin | 32.5% | 19.3% | 89 | 120 |
| ROE | 19.6% | 2.0% | 80 | 112 |
| ROA | 10.5% | 0.9% | 85 | 124 |
| Liabilities / equity | 0.88 | 0.91 | 47 | 113 |
| Current ratio | 1.36 | 1.57 | 42 | 124 |

Percentile = share of the N covered peers reporting that ratio whose value is lower (ties counted half); computed among grepcent-covered companies in SIC industry 7372 Services-Prepackaged Software, not the whole market. A higher percentile means a higher value of the ratio, not a better company. Ratios with fewer than 8 reporting peers are omitted. Latest reported values per company; fiscal periods may differ. Descriptive arithmetic - not a score, rating, or ranking.

## Selected Fundamentals
| Metric | Value | Unit | FY | Filed |
| --- | ---: | --- | ---: | --- |
| Revenue | 18831000000 | USD | 2025 | 2025-09-03 |
| Net income | 3869000000 | USD | 2025 | 2025-09-03 |
| Assets | 36958000000 | USD | 2025 | 2025-09-03 |

## Financials

Annual standardized facts from SEC companyfacts as of latest extracted filing date 2025-09-03. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0000896878.json. Derived margins, ratios, and free cash flow are computed from the extracted annual SEC facts.

| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| Revenue | 4,694,000,000 | 5,196,000,000 | 6,025,000,000 | 6,784,000,000 | 7,679,000,000 | 9,633,000,000 | 12,726,000,000 | 14,368,000,000 | 16,285,000,000 | 18,831,000,000 |
| Net income | 979,000,000 | 985,000,000 | 1,329,000,000 | 1,557,000,000 | 1,826,000,000 | 2,062,000,000 | 2,066,000,000 | 2,384,000,000 | 2,963,000,000 | 3,869,000,000 |
| Operating income | 1,242,000,000 | 1,418,000,000 | 1,560,000,000 | 1,854,000,000 | 2,176,000,000 | 2,500,000,000 | 2,571,000,000 | 3,141,000,000 | 3,630,000,000 | 4,923,000,000 |
| Diluted EPS | 3.69 | 3.78 | 5.09 | 5.89 | 6.92 | 7.56 | 7.28 | 8.42 | 10.43 | 13.67 |
| Operating cash flow | 1,460,000,000 | 1,599,000,000 | 2,112,000,000 | 2,324,000,000 | 2,414,000,000 | 3,250,000,000 | 3,889,000,000 | 5,046,000,000 | 4,884,000,000 | 6,207,000,000 |
| Capital expenditures | 416,000,000 | 102,000,000 | 38,000,000 | 76,000,000 | 59,000,000 | 53,000,000 | 157,000,000 | 210,000,000 | 191,000,000 | 84,000,000 |
| Dividends paid | 318,000,000 | 353,000,000 | 407,000,000 | 501,000,000 | 561,000,000 | 646,000,000 | 774,000,000 | 889,000,000 | 1,034,000,000 | 1,189,000,000 |
| Share buybacks | 2,264,000,000 | 839,000,000 | 272,000,000 | 556,000,000 | 323,000,000 | 1,005,000,000 | 1,861,000,000 | 1,967,000,000 | 1,988,000,000 | 2,772,000,000 |
| Assets | 4,250,000,000 | 4,068,000,000 | 5,134,000,000 | 6,283,000,000 | 10,931,000,000 | 15,516,000,000 | 27,734,000,000 | 27,780,000,000 | 32,132,000,000 | 36,958,000,000 |
| Liabilities | 3,089,000,000 | 2,714,000,000 | 2,318,000,000 | 2,534,000,000 | 5,825,000,000 | 5,647,000,000 | 11,293,000,000 | 10,511,000,000 | 13,696,000,000 | 17,248,000,000 |
| Stockholders' equity | 1,492,000,000 | 1,699,000,000 | 2,816,000,000 | 3,749,000,000 | 5,106,000,000 | 9,869,000,000 | 16,441,000,000 | 17,269,000,000 | 18,436,000,000 | 19,710,000,000 |
| Cash and cash equivalents | 638,000,000 | 529,000,000 | 1,464,000,000 | 2,116,000,000 | 6,442,000,000 | 2,562,000,000 | 2,796,000,000 | 2,848,000,000 | 3,609,000,000 | 2,884,000,000 |
| Free cash flow | 1,044,000,000 | 1,497,000,000 | 2,074,000,000 | 2,248,000,000 | 2,355,000,000 | 3,197,000,000 | 3,732,000,000 | 4,836,000,000 | 4,693,000,000 | 6,123,000,000 |

### Ratios

ROE and ROA use period-end equity/assets. Liabilities / equity uses total liabilities divided by stockholders' equity. Current ratio uses current assets divided by current liabilities when both are reported.

| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| Net margin | 20.86% | 18.96% | 22.06% | 22.95% | 23.78% | 21.41% | 16.23% | 16.59% | 18.19% | 20.55% |
| Operating margin | 26.46% | 27.29% | 25.89% | 27.33% | 28.34% | 25.95% | 20.20% | 21.86% | 22.29% | 26.14% |
| Return on equity | 65.62% | 57.98% | 47.19% | 41.53% | 35.76% | 20.89% | 12.57% | 13.81% | 16.07% | 19.63% |
| Return on assets | 23.04% | 24.21% | 25.89% | 24.78% | 16.70% | 13.29% | 7.45% | 8.58% | 9.22% | 10.47% |
| Liabilities / equity | 2.07 | 1.60 | 0.82 | 0.68 | 1.14 | 0.57 | 0.69 | 0.61 | 0.74 | 0.88 |
| Current ratio | 0.72 | 0.73 | 1.39 | 1.83 | 2.26 | 1.94 | 1.39 | 1.47 | 1.29 | 1.36 |

## As-reported value updates

10 tracked differences above grepcent's stated thresholds were found between the earliest XBRL-filed value and the value currently on file for the same fiscal period.

Ledger: /company/INTU/revisions/


## Quarterly

Quarterly standardized facts from SEC companyfacts as of latest extracted filing date 2026-05-20. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0000896878.json.

Flow metrics use discrete quarter-length periods from 10-Q/10-Q/A filings. Q4 revenue and net income are derived only when annual FY and nine-month YTD facts exist for the same fiscal year; derived Q4 values are labeled. EPS Q4 is not derived.

| Quarter | End date | Revenue | Net income | Diluted EPS | Method |
| --- | --- | ---: | ---: | ---: | --- |
| 2023-Q1 | 2022-10-31 |  |  | 0.14 | reported discrete quarter |
| 2023-Q2 | 2023-01-31 |  |  | 0.60 | reported discrete quarter |
| 2023-Q3 | 2023-04-30 |  |  | 7.38 | reported discrete quarter |
| 2023-Q4 | 2023-07-31 | 2,712,000,000 | 89,000,000 |  | derived Q4 = FY annual - nine-month YTD |
| 2024-Q1 | 2023-10-31 | 2,978,000,000 | 241,000,000 | 0.85 | reported discrete quarter |
| 2024-Q2 | 2024-01-31 | 3,386,000,000 | 353,000,000 | 1.25 | reported discrete quarter |
| 2024-Q3 | 2024-04-30 | 6,737,000,000 | 2,389,000,000 | 8.42 | reported discrete quarter |
| 2024-Q4 | 2024-07-31 | 3,184,000,000 | -20,000,000 |  | derived Q4 = FY annual - nine-month YTD |
| 2025-Q1 | 2024-10-31 | 3,283,000,000 | 197,000,000 | 0.70 | reported discrete quarter |
| 2025-Q2 | 2025-01-31 | 3,963,000,000 | 471,000,000 | 1.67 | reported discrete quarter |
| 2025-Q3 | 2025-04-30 | 7,754,000,000 | 2,820,000,000 | 10.02 | reported discrete quarter |
| 2025-Q4 | 2025-07-31 | 3,831,000,000 | 381,000,000 |  | derived Q4 = FY annual - nine-month YTD |
| 2026-Q1 | 2025-10-31 | 3,885,000,000 | 446,000,000 | 1.59 | reported discrete quarter |
| 2026-Q2 | 2026-01-31 | 4,651,000,000 | 693,000,000 | 2.48 | reported discrete quarter |
| 2026-Q3 | 2026-04-30 | 8,558,000,000 | 3,064,000,000 | 11.09 | reported discrete quarter |

## Filed narrative (10-K & 10-Q)

## Business

Verbatim Item 1 Business section from INTU's latest 10-K: [/company/INTU/business/](/company/INTU/business/).

## Risk Factors

Verbatim Item 1A Risk Factors from INTU's latest 10-K: [/company/INTU/risk-factors/](/company/INTU/risk-factors/).

## Latest quarter (10-Q)

Latest 10-Q source: https://www.sec.gov/Archives/edgar/data/896878/000089687826000025/intu-20260430.htm

Extracted structurally from real Item 2 body heading to real Item 3/4 boundary. Published MD&A gate trimmed front/tail over-capture.
Confidence: high
Filing date: 2026-05-20
Report date: 2026-04-30

ITEM 2 - MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to provide readers of our condensed consolidated financial statements with the perspectives of management. This should allow the readers of this report to obtain a comprehensive understanding of our businesses, strategies, current trends, and future prospects. Our MD&A includes the following sections:

• Executive Overview: High-level discussion of our operating results and some of the trends that affect our business. • Critical Accounting Estimates: Significant changes since our most recent Annual Report on Form 10-K that we believe are important to understanding the assumptions and judgments underlying our financial statements. • Results of Operations: A more detailed discussion of our revenue and expenses. • Liquidity and Capital Resources: Discussion of key aspects of our condensed consolidated statements of cash flows, changes in our condensed consolidated balance sheets, and our financial commitments.

You should note that this MD&A contains forward-looking statements that involve risks and uncertainties. Please see the section entitled “Forward-Looking Statements” immediately preceding Part I of this Quarterly Report for important information to consider when evaluating such statements.

You should read this MD&A in conjunction with the financial statements and related notes in Part I, Item 1 of this Quarterly Report and our Annual Report on Form 10-K for the fiscal year ended July 31, 2025.

In the Results of Operations section of this MD&A, where we describe two or more factors that contributed to changes in revenue and operating income, we have, where possible, quantified the impact of those factors. Where a change is the result of multiple factors that are interrelated and cannot be separately quantified, we have identified the interrelated factors without quantifying them.

Effective August 1, 2025, we combined our Consumer, Credit Karma, and ProTax businesses into a single Consumer segment in order to better serve the diverse financial needs of our customers as one consumer platform. Our chief operating decision maker allocates resources and assesses segment performance using regularly provided segment revenue and segment operating income information under this updated segment structure. To align results under this segment change, certain selling and marketing, product development, and general and administrative expenses for Credit Karma that were managed at the segment level are now managed at the platform level and are included in other corporate expenses rather than in segment expenses. Also on August 1, 2025, we reorganized certain marketing, communications, and customer success functions in our Global Business Solutions segment that support and benefit our overall platform and are managed at that level rather than at the segment level. Additionally, certain data science and analytics teams that were managed at the platform level are now managed at the segment level. We have recast certain previously reported amounts to conform to these segment changes. As a result of these changes, for the three and nine months ended April 30, 2025, we reclassified expenses totaling $1 million and $7 million from Global Business Solutions and $155 million and $456 million from Consumer to other corporate expenses, respectively, to conform to the current presentation. See Note 12, "Segment Information," for more information.

In May 2026, our management approved and initiated a plan (the 2026 Plan) to simplify its organizational structure and become a faster, leaner, more focused company. As part of the 2026 Plan, we will reduce our full-time workforce and are considering the closure of certain sites in service to growing technology teams and capabilities in strategic locations. We estimate that we will incur approximately $300 million to $340 million in restructuring charges in connection with the 2026 Plan, primarily in the fourth fiscal quarter ending July 31, 2026. These charges will consist primarily of cash expenditures related to severance payments and employee benefits. We expect the actions associated with the 2026 Plan to be substantially complete by the first quarter of fiscal 2027. Actual costs may vary from the estimates provided above.

EXECUTIVE OVERVIEW

This overview provides a high-level discussion of our operating results and some of the trends that affect our business. We believe that an understanding of these trends is important in order to understand our financial results, as well as our future prospects. This summary is not intended to be exhaustive, nor is it a substitute for the detailed discussion and analysis provided elsewhere in this Quarterly Report on Form 10-Q.

About Intuit

Intuit helps consumers and small and mid-market businesses prosper by delivering financial management, compliance, and marketing products and services. We also provide specialized tax products to accounting professionals. We organize our businesses into two reportable segments – Global Business Solutions and Consumer.

[[GREPCENT_TABLE]]
[["","Intuit Q3 Fiscal 2026 Form 10-Q","32"]]
[[/GREPCENT_TABLE]]

Table of Contents

Global Business Solutions: This segment serves small and mid-market businesses around the world, and the accounting professionals who assist and advise them. QuickBooks and Intuit Enterprise Suite are offerings powered by our all-in-one business platform which includes financial management services, human capital management solutions such as payroll and time tracking, money solutions, such as merchant payment processing, bill pay, checking accounts through an FDIC-member bank partner, and financing for small and mid-market businesses. Intuit Enterprise Suite provides mid-market businesses with a configurable, AI-powered solution that includes multi-entity and multi-dimensional financial management capabilities designed to seamlessly scale and enhance productivity and profitability for more complex businesses to streamline operations. Mailchimp offerings include marketing automation and customer relationship tools.Consumer: This segment primarily serves consumers and professional accountants.Our TurboTax offerings primarily help consumers complete their taxes with confidence and maximize their financial outcomes—whether they do it themselves or with the help of an AI-enabled human expert. TurboTax delivers do-it-yourself and assisted income tax preparation products and services sold in the United States (U.S.) and Canada. We offer a variety of money products directly to consumers, including early refund access to any bank, as well as Credit Karma Money branded savings and checking accounts through an FDIC-member bank partner.Credit Karma is a personal finance solution that helps members find the right financial products and make smarter money decisions throughout the year to reach their financial goals. This includes personalized recommendations for credit card, home, auto, and personal loan, and insurance products; and access to their credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, credit card rewards optimization, and connected account capabilities to help members understand net worth and make financial progress.Finally, our ProTax offerings help professional accountants in the U.S. and Canada, who are essential to both business success and tax preparation and filing. Our professional tax offerings include Lacerte, ProSeries, and ProConnect Tax Online in the U.S., and ProFile and ProTax Online in Canada.

Our Business and Growth Strategy

The era of AI is igniting global innovations at an incredible pace and will fundamentally transform every part of our work and personal lives. We made an early bet on AI, declaring our AI-driven expert platform strategy in 2019. We have transformed the company from a tax and accounting platform to an AI-driven expert platform. We have a significant competitive advantage as we are creating a system of intelligence with our scale of data, data services, AI capabilities, ecosystem of applications, and our large network of AI-enabled human experts to become the all-in-one platform for consumers, businesses, and accountants. We are disrupting the categories we operate in to drive better money outcomes for our customers.

We leverage AI and human intelligence to provide our customers with done-for-you experiences that automate tasks, identify actionable insights to drive important decisions, and manage end-to-end workflows or entire processes to eliminate work, while ensuring the customer remains in control. When customers need additional help or want help to complete the work on their behalf, we connect them with a trusted AI-enabled human expert from our network of thousands of financial, tax, and bookkeeping experts who can complete a specific task, address specialized questions, or complete work on their behalf. Our strategy, combined with our Big Bets that focus on the largest customer problems and growth opportunities, positions us for durable growth.

We launched a transformative set of AI agents that provide customers with a virtual team to complete jobs on their behalf, dramatically improving how businesses run and grow. Combined with our AI-enabled human experts, these agents are automating workflows and delivering real-time insights to drive growth and improve cash flow. Our redesigned user interface and new business feed highlights these real-time insights and recommendations and the tasks completed by agents on behalf of the customer. We also launched AI agents in Intuit Enterprise Suite, including accounting, payments, finance, and project

[[GREPCENT_TABLE]]
[["","Intuit Q3 Fiscal 2026 Form 10-Q","33"]]
[[/GREPCENT_TABLE]]

Table of Contents

management agents, transforming how our small and mid-market business customers manage their finances by automating a variety of day-to-day tasks, and increasing productivity.

Our innovation has been possible with the investments in our proprietary Generative AI Operating System (GenOS), which have enabled us to fuel innovation with unparalleled speed for our customers. Built for our internal developers, GenOS not only keeps pace with rapid technological industry advances but is setting the pace—by melding the best of artificial intelligence and human intelligence on our platform. This enables us to rapidly deliver a new class of intelligent, autonomous financial solutions that will define the next decade of growth for our customers and for Intuit. Our AI-driven expert platform and products are built in keeping with the company’s commitment to data privacy, security, and responsible AI governance. We safeguard customer data and protect privacy using industry-leading technology and practices, and adhere to responsible AI principles that guide how we operate and scale our platform with our customers’ best interests in mind.

As we execute our global AI-driven expert platform strategy, we prioritize resources on Big Bets that solve the problems that matter most to our customers:

•Deliver done-for-you experiences: We will address our customers’ biggest pain points through a virtual team of AI agents and AI-enabled human experts that deliver done-for-you experiences, with customers in control. This means delivering done-for-you experiences to help businesses run and grow, from lead to cash, and fueling consumers’ financial success year-round, from credit building to wealth building.

•Accelerate Money Benefits: We will become the all-in-one platform for customers to manage their critical workflows, decisions, and money. For businesses, this means optimizing cash flow, including receivables, payables, capital, and spend management. For consumers, this means optimizing money and growing their savings, starting with fas

[Excerpt truncated for page length; source filing is linked above.]

## Latest 10-K MD&A (excerpt)

Latest 10-K Item 7 source: https://www.sec.gov/Archives/edgar/data/896878/000089687825000035/intu-20250731.htm
Complete FY 2025 MD&A: /company/INTU/mda/fy2025/

Extracted structurally from real Item 7 body heading to real Item 7A/8 boundary.
Confidence: high
Filing date: 2025-09-03
Report date: 2025-07-31

ITEM 7 - MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to provide readers of our consolidated financial statements with the perspectives of management. This should allow the readers of this report to obtain a comprehensive understanding of our businesses, strategies, current trends, and future prospects. Our MD&A includes the following sections:

• Executive Overview: High-level discussion of our operating results and some of the trends that affect our business. • Critical Accounting Estimates: Policies and estimates that we believe are important to understanding the assumptions and judgments underlying our financial statements. • Results of Operations: A more detailed discussion of our revenue and expenses. • Liquidity and Capital Resources: Discussion of key aspects of our consolidated statements of cash flows, changes in our consolidated balance sheets, and our financial commitments.

You should note that this MD&A contains forward-looking statements that involve risks and uncertainties. Please see the section entitled “Forward-Looking Statements” immediately preceding Part I of this Annual Report for important information to consider when evaluating such statements.

You should read this MD&A in conjunction with the consolidated financial statements and related notes in Item 8 of this Annual Report.

In the Results of Operations sections of this MD&A, where we describe two or more factors that contributed to changes in revenue and operating income, we have, where possible, quantified the impact of those factors. Where a change is the result of multiple factors that are interrelated and cannot be separately quantified, we have identified the interrelated factors without quantifying them.

In July 2024, our management approved, committed to, and initiated a plan of reorganization (the Plan) focused on reallocating resources to our key growth areas. The Plan included the exit of employees and the closing of real estate sites in certain markets to support growing technology teams and capabilities in strategic locations. The actions associated with the Plan were substantially complete in the first quarter of fiscal 2025. Total restructuring costs associated with the Plan were $238 million. During the twelve months ended July 31, 2025 and 2024, we recorded charges in connection with the Plan of $15 million and $223 million, respectively. These charges are primarily related to severance and employee benefits and are recorded to restructuring in our consolidated statements of operations. See Note 15 to the consolidated financial statements in Item 8 of this Annual Report for more information.

On August 1, 2024, we renamed our Small Business & Self-Employed segment as the Global Business Solutions segment. This new name better aligns with the global reach of the Mailchimp and QuickBooks platform, our focus on serving both small and mid-market businesses, and our vision to become the all-in-one platform that customers use to grow and run their business.

On August 1, 2024, we reorganized certain technology and customer success functions in our Global Business Solutions, Consumer, and ProTax segments that support and benefit our overall platform and are managed at the corporate level rather than at the segment level. As a result of these reorganizations, costs associated with these functions are no longer included in segment operating income and are now included in other corporate expenses. For the twelve months ended July 31, 2024 and 2023, we reclassified $1.4 billion and $1.3 billion from Global Business Solutions, $573 million and $475 million from Consumer, and $33 million and $34 million from ProTax to other corporate expenses, respectively, to conform to the current presentation. See Note 14 to the consolidated financial statements in Item 8 of this Annual Report for more information.

Consistent with our vision to deliver one consumer platform, effective August 1, 2025, we combined the Consumer, Credit Karma, and ProTax businesses into a single Consumer business. We will reflect this new organization in our fiscal 2026 segment reporting.

EXECUTIVE OVERVIEW

This overview provides a high-level discussion of our operating results and some of the trends that affect our business. We believe that an understanding of these trends is important in order to understand our financial results for fiscal 2025, as well as our future prospects. This summary is not intended to be exhaustive, nor is it a substitute for the detailed discussion and analysis provided elsewhere in this Annual Report on Form 10-K.

[[GREPCENT_TABLE]]
[["","","Intuit Fiscal 2025 Form 10-K","33"]]
[[/GREPCENT_TABLE]]

Table of Contents

Industry Trends and Seasonality

Industry Trends

AI, including GenAI, predictive AI, and agentic AI, is transforming multiple industries, in particular financial technology. Disruptive start-ups, emerging ecosystems, and mega-platforms are harnessing new technology to create personalized experiences, deliver data-driven insights, and increase speed of service. These shifts are creating a more dynamic and highly competitive environment where customer expectations are shifting around the world as more services become digitized and the array of choices continues to increase.

Seasonality

Our Consumer and ProTax offerings have a significant and distinct seasonal pattern as sales and revenue from our income tax preparation products and services are typically heavily concentrated in the period from November through April. This seasonal pattern typically results in higher net revenues during our second and third quarters ending January 31 and April 30, respectively.

We expect the seasonality of our Consumer and ProTax businesses to continue to have a material impact on our quarterly financial results in the future.

Key Challenges and Risks

Our growth strategy depends upon our ability to innovate, develop, and introduce emerging technologies, including AI and GenAI, to drive broad adoption of our products and services and enter new markets. Our future growth also increasingly depends on the strength of our third-party business relationships and our ability to continue to develop, maintain, and strengthen new and existing relationships. To remain competitive and continue to grow, we are investing significant resources in our product development, marketing, and sales capabilities, and we expect to continue to do so in the future. Much of our future success also depends on our ability to continue to attract, retain, and develop highly skilled employees, including those in technical and leadership roles who are critical to our strategic growth, in a highly competitive talent environment.

As we offer more online services, the ongoing operation and availability of our platforms and systems and those of our external service providers is becoming increasingly important. Because we help customers manage their financial lives, we face risks associated with the hosting, collection, use, and retention of personal customer information and data. We are investing significant management attention and resources in our information technology infrastructure and in our privacy and security capabilities, and we expect to continue to do so in the future.

We operate in industries that are experiencing an increasing amount of fraudulent activities by malicious third parties, and those fraudulent activities are becoming increasingly sophisticated, including through the use of AI. We implement additional security measures, and we continue to work with state and federal governments to implement industry-wide security and anti-fraud measures, including sharing information regarding suspicious activity. We continue to invest in security measures and to work with the broader industry and government to protect our customers against this type of fraud.

Our operations are impacted by a rapidly-evolving regulatory environment and face increasingly heightened scrutiny. We are subject to numerous federal, state, and local, as well as foreign laws and regulations covering a broad and increasing range of subjects, both in the United States (U.S.) and internationally.

For a complete discussion of the most significant risks and uncertainties affecting our business, please see “Forward-Looking Statements” immediately preceding Part I and “Risk Factors” in Item 1A of Part I of this Annual Report.

[[GREPCENT_TABLE]]
[["","34","Intuit Fiscal 2025 Form 10-K"]]
[[/GREPCENT_TABLE]]

Table of Contents

Overview of Financial Results

The most important financial indicators that we use to assess our business are revenue growth for the company as a whole and for each reportable segment; operating income growth for the company as a whole; earnings per share; and cash flow from operations. We also track certain non-financial drivers of revenue growth and, when material, identify them in the applicable discussions of segment results below. Service offerings are a significant part of our business. Our total service revenue was $16.4 billion, or 87% of our total revenue in fiscal 2025, and we expect our total service revenue as a percentage of our total revenue to grow over the long term.

Key highlights for fiscal 2025 include the following:

[[GREPCENT_TABLE]]
[["Revenue of","","Global Business Solutions revenue of","","Consumer revenue of"],["$18.8 B","","$11.1 B","","$4.9 B"],["up 16% from fiscal 2024","","up 16% from fiscal 2024","","up 10% from fiscal 2024"],["Credit Karma revenue of","","ProTax revenue of","","Operating income of"],["$2.3 B","","$621 M","","$4.9 B"],["up 32% from fiscal 2024","","up 4% from fiscal 2024","","up 36% from fiscal 2024"],["Net income of","","Diluted net income per share of","","Cash flow from operations of"],["$3.9 B","","$13.67","","$6.2 B"],["up 31% from fiscal 2024","","up 31% from fiscal 2024","","up 27% from fiscal 2024"]]
[[/GREPCENT_TABLE]]

CRITICAL ACCOUNTING ESTIMATES

In preparing our consolidated financial statements in accordance with U.S. generally accepted accounting principles (GAAP), we are required to make estimates, assumptions, and judgments that can have a material impact on our net revenue, operating income or loss, and net income or loss, as well as on the value of certain assets and liabilities on our consolidated balance sheets. Actual results could differ materially from our estimates. Critical accounting estimates are those estimates that involve a significant level of estimations and uncertainty and have had, or are reasonably likely to have, a material impact on our financial condition or results of operations. We believe that the estimates, assumptions, and judgments involved in the following accounting policies have the greatest potential impact on our consolidated financial statements, so we consider these to be our critical accounting estimates:

•Revenue Recognition

•Goodwill, Acquired Intangible Assets, and Other Long-Lived Assets – Impairment Assessments

•Legal Contingencies

•Accounting for Income Taxes – Estimates of Deferred Taxes, Valuation Allowances, and Uncertain Tax Positions

Our senior management has reviewed the development and selection of these critical accounting estimates and their disclosure in this Annual Report on Form 10-K with the Audit and Risk Committee of our Board of Directors. For further information on all of our significant accounting policies, see Note 1, “Description of Business and Summary of Significant Accounting Policies” to the consolidated financial statements in Item 8 of this Annual Report.

[[GREPCENT_TABLE]]
[["","","Intuit Fiscal 2025 Form 10-K","35"]]
[[/GREPCENT_TABLE]]

Table of Contents

Revenue Recognition

We derive our revenue primarily from the sale of online services such as tax, accounting, payroll, merchant payment processing services, delivery of qualified link

[Excerpt truncated for page length; the complete text is on the linked full-MD&A page.]

Read the full FY 2025 MD&A: /company/INTU/mda/fy2025/
All MD&A years: /company/INTU/mda/


## MD&A history

Prior-year 10-K MD&A spans are extracted from SEC filings with the same bounded parser used for the latest filing. Each year's full verbatim text is on its own sub-page.

- [FY 2024 MD&A](/company/INTU/mda/fy2024/): filed 2024-09-04; accession 0000896878-24-000039 (https://www.sec.gov/Archives/edgar/data/896878/000089687824000039/intu-20240731.htm)
- [FY 2023 MD&A](/company/INTU/mda/fy2023/): filed 2023-09-01; accession 0000896878-23-000034 (https://www.sec.gov/Archives/edgar/data/896878/000089687823000034/intu-20230731.htm)
- [FY 2022 MD&A](/company/INTU/mda/fy2022/): filed 2022-09-02; accession 0000896878-22-000028 (https://www.sec.gov/Archives/edgar/data/896878/000089687822000028/intu-20220731.htm)
- [FY 2021 MD&A](/company/INTU/mda/fy2021/): filed 2021-09-08; accession 0000896878-21-000233 (https://www.sec.gov/Archives/edgar/data/896878/000089687821000233/intu-20210731.htm)




## Macro cross-references

Indicators mapped to this company's SIC classification (industry 7372 Services-Prepackaged Software) by grepcent's deterministic macro-sector crosswalk. A navigational mapping, not a statistical or causal claim.

- [PAYEMS](/indicator/PAYEMS/): All Employees, Total Nonfarm
- [CES0500000003](/indicator/CES0500000003/): Average Hourly Earnings of All Employees, Total Private
- [DGS10](/indicator/DGS10/): Market Yield on U.S. Treasury Securities at 10-Year Constant Maturity

Macro-to-micro threads including this sector: [US labor market](/thread/us-labor-market/), [Growth & output](/thread/growth-output/), [Government finances](/thread/government-finances/), [Sector employment](/thread/sector-employment/).

All macro indicators: /indicators/


## For LLMs & downloads

Markdown twin: /company/INTU.md · JSON record: /company/INTU.json · verified financials: /company/INTU/financials.json / /company/INTU/financials.csv · machine TOC for the whole site: /llms.txt