# Sweetgreen, Inc. (SG)

Informational only - not investment advice.

CIK: 0001477815
SIC: 5812 Retail-Eating  Places
SIC breadcrumb: [Retail Trade](/division/G/) > [Eating And Drinking Places](/major-group/58/) > [SIC 5812 Retail-Eating  Places](/industry/5812/)
Latest 10-K filed: 2026-02-27
SEC page: https://www.sec.gov/edgar/browse/?CIK=1477815
Filing source: https://www.sec.gov/Archives/edgar/data/1477815/000162828026012520/sg-20251228.htm

## At a glance

FY2025 · period end 2025-12-28 · filed 2026-02-27 · accession 0001628280-26-012520 · source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001477815.json

| Metric | Value | FY | Provenance |
| --- | ---: | ---: | --- |
| Revenue | 679,474,000 USD | 2025 | verified |
| Net income | -134,065,000 USD | 2025 | verified |
| Assets | 788,104,000 USD | 2025 | verified |
| Free cash flow | -119,188,000 USD | 2025 | computed |
| Net margin | -19.73% | 2025 | computed |
| Operating margin | -20.50% | 2025 | computed |
| Revenue YoY | +0.39% | 2025 | computed |
| ROE | -37.65% | 2025 | computed |

Computed values are grepcent-computed from the verified facts above and may differ from ratios the company itself reports. Free cash flow = operating cash flow − capital expenditures. Net margin = net income ÷ revenue. Operating margin = operating income ÷ revenue. Revenue YoY = FY2025 revenue ÷ FY2024 revenue − 1 (consecutive fiscal years only). ROE = net income ÷ period-end stockholders' equity.

No market price, no rating, no forecast on this site. Not investment advice.

### Peer percentile fingerprint

| Ratio | SG | Peer median | Percentile | N |
| --- | ---: | ---: | ---: | ---: |
| Net margin | -19.7% | 3.5% | 0 | 25 |
| Operating margin | -20.5% | 5.0% | 0 | 23 |
| Revenue growth | 0.4% | 5.4% | 25 | 25 |
| FCF margin | -17.5% | 5.1% | 0 | 25 |
| ROE | -37.6% | 8.6% | 6 | 18 |
| ROA | -17.0% | 3.6% | 0 | 25 |
| Liabilities / equity | 1.21 | 1.98 | 24 | 18 |
| Current ratio | 1.09 | 0.81 | 71 | 25 |

Percentile = share of the N covered peers reporting that ratio whose value is lower (ties counted half); computed among grepcent-covered companies in SIC industry 5812 Retail-Eating  Places, not the whole market. A higher percentile means a higher value of the ratio, not a better company. Ratios with fewer than 8 reporting peers are omitted. Latest reported values per company; fiscal periods may differ. Descriptive arithmetic - not a score, rating, or ranking.

## Selected Fundamentals
| Metric | Value | Unit | FY | Filed |
| --- | ---: | --- | ---: | --- |
| Revenue | 679474000 | USD | 2025 | 2026-02-27 |
| Net income | -134065000 | USD | 2025 | 2026-02-27 |
| Assets | 788104000 | USD | 2025 | 2026-02-27 |

## Financials

Annual standardized facts from SEC companyfacts as of latest extracted filing date 2026-02-27. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001477815.json. Derived margins, ratios, and free cash flow are computed from the extracted annual SEC facts.

| Metric | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| Revenue |  | 220,615,000 | 339,874,000 | 470,105,000 | 584,041,000 | 676,826,000 | 679,474,000 |
| Net income |  | -141,224,000 | -153,175,000 | -190,441,000 | -113,384,000 | -90,373,000 | -134,065,000 |
| Operating income |  | -141,593,000 | -134,399,000 | -193,337,000 | -122,344,000 | -95,704,000 | -139,318,000 |
| Diluted EPS |  | -8.80 | -5.51 | -1.73 | -1.01 | -0.79 | -1.14 |
| Operating cash flow |  | -90,352,000 | -64,529,000 | -43,169,000 | 26,480,000 | 43,390,000 | -12,696,000 |
| Capital expenditures |  | 48,146,000 | 84,511,000 | 96,889,000 | 89,672,000 | 84,457,000 | 106,492,000 |
| Assets |  |  | 762,649,000 | 908,935,000 | 856,557,000 | 856,758,000 | 788,104,000 |
| Liabilities |  |  | 109,532,000 | 367,709,000 | 373,960,000 | 410,613,000 | 431,979,000 |
| Stockholders' equity | -173,195,000 | -307,362,000 | 653,117,000 | 541,226,000 | 482,597,000 | 446,145,000 | 356,125,000 |
| Cash and cash equivalents |  |  | 471,971,000 | 331,614,000 | 257,230,000 | 214,789,000 | 89,177,000 |
| Free cash flow |  | -138,498,000 | -149,040,000 | -140,058,000 | -63,192,000 | -41,067,000 | -119,188,000 |

### Ratios

ROE and ROA use period-end equity/assets. Liabilities / equity uses total liabilities divided by stockholders' equity. Current ratio uses current assets divided by current liabilities when both are reported.

| Metric | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| Net margin |  | -64.01% | -45.07% | -40.51% | -19.41% | -13.35% | -19.73% |
| Operating margin |  | -64.18% | -39.54% | -41.13% | -20.95% | -14.14% | -20.50% |
| Return on equity |  |  | -23.45% | -35.19% | -23.49% | -20.26% | -37.65% |
| Return on assets |  |  | -20.08% | -20.95% | -13.24% | -10.55% | -17.01% |
| Liabilities / equity |  |  | 0.17 | 0.68 | 0.77 | 0.92 | 1.21 |
| Current ratio |  |  | 10.66 | 4.77 | 3.02 | 2.02 | 1.09 |

## As-reported value updates

No tracked differences above grepcent's stated thresholds and capped precision rule were found between the earliest XBRL-filed value and the value currently on file for the standardized annual metrics grepcent tracks.


## Quarterly

Quarterly standardized facts from SEC companyfacts as of latest extracted filing date 2026-08-07. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001477815.json.

Flow metrics use discrete quarter-length periods from 10-Q/10-Q/A filings. Q4 revenue and net income are derived only when annual FY and nine-month YTD facts exist for the same fiscal year; derived Q4 values are labeled. EPS Q4 is not derived.

| Quarter | End date | Revenue | Net income | Diluted EPS | Method |
| --- | --- | ---: | ---: | ---: | --- |
| 2022-Q3 | 2022-09-25 |  |  | -0.43 | reported discrete quarter |
| 2023-Q1 | 2023-03-26 |  |  | -0.30 | reported discrete quarter |
| 2023-Q2 | 2023-06-25 |  |  | -0.24 | reported discrete quarter |
| 2023-Q3 | 2023-09-24 | 153,428,000 | -25,055,000 | -0.22 | reported discrete quarter |
| 2023-Q4 | 2023-12-31 | 153,026,000 | -27,414,000 |  | derived Q4 = FY annual - nine-month YTD |
| 2024-Q1 | 2024-03-31 | 157,850,000 | -26,067,000 | -0.23 | reported discrete quarter |
| 2024-Q2 | 2024-06-30 | 184,641,000 | -14,460,000 | -0.13 | reported discrete quarter |
| 2024-Q3 | 2024-09-29 | 173,431,000 | -20,816,000 | -0.18 | reported discrete quarter |
| 2024-Q4 | 2024-12-29 | 160,904,000 | -29,030,000 |  | derived Q4 = FY annual - nine-month YTD |
| 2025-Q1 | 2025-03-30 | 166,304,000 | -25,039,000 | -0.21 | reported discrete quarter |
| 2025-Q2 | 2025-06-29 | 185,583,000 | -23,158,000 | -0.20 | reported discrete quarter |
| 2025-Q3 | 2025-09-28 | 172,393,000 | -36,146,000 | -0.31 | reported discrete quarter |
| 2025-Q4 | 2025-12-28 | 155,194,000 | -49,722,000 |  | derived Q4 = FY annual - nine-month YTD |
| 2026-Q1 | 2026-03-29 | 161,521,000 | 125,809,000 | 1.05 | reported discrete quarter |
| 2026-Q2 | 2026-06-28 | 192,662,000 | -26,270,000 | -0.22 | reported discrete quarter |

## Filed narrative (10-K & 10-Q)

## Business

Verbatim Item 1 Business section from SG's latest 10-K: [/company/SG/business/](/company/SG/business/).

## Risk Factors

Verbatim Item 1A Risk Factors from SG's latest 10-K: [/company/SG/risk-factors/](/company/SG/risk-factors/).

## Latest quarter (10-Q)

Latest 10-Q source: https://www.sec.gov/Archives/edgar/data/1477815/000162828026054522/sg-20260628.htm

Extracted from a substantive MD&A body after the formal Item 2 span was a TOC or reference stub.
Confidence: high
Filing date: 2026-08-07
Report date: 2026-06-28

Overview

We are a mission-driven, next generation restaurant and lifestyle brand that serves healthy food at scale. Our bold vision is to be as ubiquitous as traditional fast food, but with the transparency and quality that consumers increasingly expect. As of June 28, 2026, we owned and operated 287 restaurants in 24 states and Washington, D.C.

Opening new restaurants, including those with Infinite Kitchen technology, is an important driver of our revenue growth. One of our strategies is to grow our footprint in both existing and new U.S. markets and, over time, internationally. During the thirteen weeks ended June 28, 2026 and June 29, 2025, we had 2 and 9 Net New Restaurant Openings, respectively. During the twenty-six weeks ended June 28, 2026 and June 29, 2025, we had 6 and 14 Net New Restaurant Openings, respectively, bringing our total count as of June 28, 2026 to 287 restaurants in 24 states and Washington, D.C.

As of June 28, 2026, we utilized the Infinite Kitchen, a kitchen automation technology, in 35 of our 287 restaurants. We incorporate the Infinite Kitchen technology into new and existing restaurants based, in large part, upon our evaluation of the potential economic and certain other benefits for those restaurants.

As a premium offering in the fast-casual industry, we are exposed both to consumers trading the convenience of food away from home for the cost benefit of cooking, and to consumers selecting less expensive fast-casual alternatives during weaker economic periods. In fiscal year 2026, we expect approximately 13 Net New Restaurant Openings, with about half featuring Infinite Kitchen units.

We have historically been able to partially offset rising costs - including as a result of inflation, tariffs, wage increases and increases in cost of goods sold - through gradual menu price increases, customer service and delivery fees, and operational efficiencies. There can be no assurance that we will be able to continue this practice in the current or future macroeconomic or regulatory environment. We also continue to see variability in our customer traffic patterns, including as a result of many workplaces adopting remote or hybrid models, which has shifted sales away from our In-Store Channel. Our Native Delivery, Outpost and Catering, and Marketplace Channels carry higher costs due to third-party fees, elevated refund rates, and promotional activity, and a continued shift in sales mix toward these channels could pressure margins. However, we expect margins on these channels to improve over time as we achieve greater scale.

For the first half of fiscal year 2026, tariffs had minimal net impact on our average new unit development cost due to mitigation efforts including advance purchasing, strategic sourcing, and favorable trade policy changes. Management remains committed to mitigating the impact of tariff costs across our supply chain, restaurant build-outs and equipment through ongoing sourcing and cost-optimization strategies that we and our suppliers have implemented and continue to implement. Any future changes to the U.S. government’s trade policies may impact our estimates regarding tariff costs and the success of our mitigation strategies.

In July 2026, U.S. authorities identified a multistate outbreak of cyclosporiasis, a gastrointestinal illness. No ingredients in our supply chain have been identified as part of the cyclosporiasis outbreak investigation, but the ongoing incident has contributed to reduced consumer demand for fresh prepared foods, including salads, which has negatively impacted our customer traffic and sales to date in the third quarter of fiscal year 2026.

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Separately, in August 2026, we were notified of a supplier-initiated recall involving jalapeños. We proactively removed and discarded all jalapeños from that supplier and related products from affected areas. We are currently unable to predict the effect this situation may have on consumer demand. We continue to maintain rigorous food safety protocols across our supply chain and restaurant operations, including supplier qualification requirements, cold chain management, team member training, and third-party food safety audits, and will continue to monitor the situation.

We also continue to monitor ongoing military conflicts, including the Iran conflict, and their impact on our supply chain, construction costs, and the broader macroeconomic environment. We are working with our suppliers to reduce the impacts on buildout costs through strategic contracting and design standardization.

Sales Channel Mix

Our revenue is derived from sales of food and beverage to customers through our five sales channels. We own and operate all of these channels other than our Marketplace Channel, which is operated by various third-party delivery marketplaces.

1.In-Store Channel. Sales to customers who make in-store purchases in our restaurants. Purchases made via cash or credit card are referred to as 'Non-Digital' transactions. Purchases made via digital scan-to-pay or via digital scan-to-earn and scan-to-redeem associated with our SG Rewards loyalty program are included as part of our Owned Digital Channels (defined below).

2.Marketplace Channel. Sales to customers for delivery or pick-up made through third-party delivery marketplaces.

3.Native Delivery Channel. Sales to customers for delivery made through the Sweetgreen website or mobile app.

4.Outpost and Catering Channel. Sales to customers for delivery made through the Sweetgreen website or mobile app to our Outposts, which are our designated offsite drop-off points at offices, residential buildings, and hospitals. In addition, our Outpost and Catering Channel includes our catering offerings, which refer to sales to customers made through our catering website for pick-up at one of our restaurants or delivery to a customer-specified address.

5.Pick-Up Channel. Sales to customers made for pick-up at one of our restaurants through the Sweetgreen website or mobile app.

Key Performance Metrics

We track the following key performance metrics to evaluate our performance, identify trends, formulate financial projections, and make strategic decisions. We believe that these key performance metrics provide useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management team. These key performance metrics are presented for supplemental informational purposes only, should not be considered a substitute for financial information presented in accordance with GAAP, and may be different from similarly titled metrics or measures presented by other companies.

[[GREPCENT_TABLE]]
[["","Thirteen weeks ended","","Twenty-six weeks ended"],["(dollar amounts in thousands )","June 28, 2026","","June 29, 2025","","June 28, 2026","","June 29, 2025"],["Net New Restaurant Openings","2","","","9","","","6","","","14"],["Average Unit Volume (as adjusted)(1)","$","2,516","","","$","2,831","","","$","2,516","","","$","2,831"],["Same-Store Sales Change (%) (as adjusted)(2)","(6.2)","%","","(7.6)","%","","(9.3)","%","","(5.5)","%"],["Total Digital Revenue Percentage(3)","66.3","%","","60.8","%","","66.7","%","","60.3","%"],["Owned Digital Revenue Percentage(3)","38.8","%","","33.4","%","","38.9","%","","32.7","%"]]
[[/GREPCENT_TABLE]]

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(1) Eight restaurants were excluded from the Comparable Restaurant Base for the thirteen and twenty-six weeks ended June 28, 2026. One restaurant was excluded from the Comparable Restaurant Base for the thirteen and twenty-six weeks ended June 29, 2025. Such adjustments did not result in a material change to AUV.

(2) Our results for the thirteen weeks ended June 28, 2026 have been adjusted to reflect the closures of seven restaurants, including one temporary closure and six permanent closures, which were excluded from the calculation of Same-Store Sales Change. Our results for the twenty-six weeks ended June 28, 2026 have been adjusted to reflect the closures of 14 restaurants, including eight temporary closures and six permanent closures, which were excluded from the calculation of Same-Store Sales Change. Our results for the thirteen and twenty-six weeks ended June 29, 2025 have been adjusted to reflect the temporary closures of one and eight restaurants, respectively, which were excluded from the calculation of Same-Store Sales Change. Such adjustments did not result in a material change to Same-Store Sales Change for either period.

(3) Purchases made in-store where a customer uses scan-to-redeem or scan-to-earn, as part of the SG Rewards loyalty program introduced during the second quarter of fiscal year 2025, are included as part of our Owned Digital Channels sales.

Net New Restaurant Openings

Net New Restaurant Openings reflect the number of new Sweetgreen restaurant openings during a given reporting period, net of any permanent Sweetgreen restaurant closures during the same given period. Before we open new restaurants, we incur pre-opening costs.

Average Unit Volume

AUV is defined as the average trailing revenue for the prior four fiscal quarters for all restaurants in the Comparable Restaurant Base. The measure of AUV allows us to assess changes in guest traffic and per transaction patterns at our restaurants.

Comparable Restaurant Base

Comparable Restaurant Base for any measurement period is defined as all restaurants that have operated for at least twelve full months as of the end of such measurement period, other than any restaurants that had a material, temporary closure or permanently closed during the relevant measurement period. A restaurant is considered to have had a material, temporary closure if it had no operations for a consecutive period of at least 30 days.

Same-Store Sales Change

Same-Store Sales Change reflects the percentage change in year-over-year revenue for the relevant fiscal period for all restaurants that have operated for at least 13 full fiscal months as of the end of such fiscal period, excluding any restaurant that has had a temporary or permanent closure during any prior or current fiscal month in the relevant measurement period. We define a temporary closure as a closure of at least five days during which the restaurant would have otherwise been open; for any such temporary closure occurring during a prior or current fiscal month, such fiscal month, as well as the corresponding fiscal month for the prior or current fiscal year, as applicable, will be excluded when calculating Same-Store Sales Change for that restaurant. This measure highlights the performance of existing restaurants, while excluding the impact of new restaurant openings and closures.

Total Digital Revenue Percentage and Owned Digital Revenue Percentage

Our Total Digital Revenue Percentage is the percentage of our revenue attributed to purchases made through all channels except Non-Digital transactions made through our In-Store Channel. Our Owned Digital Revenue Percentage is the percentage of our revenue attributed to purchases made through our Owned Digital Channels, which include our Pick-Up Channel, Native Delivery Channel, Outpost and Catering Channel (excluding catering orders placed through third-party platforms), and purchases made in our In-Store Channel via digital scan-to-pay, or digital scan-to-earn and scan-to-redeem associated with our SG Rewards loyalty program. With the introduction of our new loyalty program in the second quarter of fiscal year 2025, we have experienced and anticipate continuing to see an increase in Owned Digital sales, which is realized in our Owned Digital Revenue Percentage and our Total Digital Revenue Percentage.

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Results of Operations

Comparison of the thirteen and twenty-six weeks ended June 28, 2026 and June 29, 2025

The following table summarizes our results of operations for the thirteen weeks ended June 28, 2026 and June 29, 2

[Excerpt truncated for page length; source filing is linked above.]

## Latest 10-K MD&A (excerpt)

Latest 10-K Item 7 source: https://www.sec.gov/Archives/edgar/data/1477815/000162828026012520/sg-20251228.htm
Complete FY 2025 MD&A: /company/SG/mda/fy2025/

Extracted structurally from real Item 7 body heading to real Item 7A/8 boundary. Published MD&A gate trimmed front/tail over-capture.
Confidence: high
Filing date: 2026-02-27
Report date: 2025-12-28

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

You should read the following discussion and analysis of our financial condition and results of operations together with the audited consolidated financial statements and related notes included elsewhere in this report. This discussion contains forward-looking statements based upon current plans, expectations, and beliefs that involve risks and uncertainties. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of various factors, including those set forth in the sections titled “Risk Factors” and “Special Note Regarding Forward-Looking Statements” and in other parts of this report. Unless the context otherwise requires, all references in this section to “we,” “us,” “our,” the “Company,” or “Sweetgreen” refer to Sweetgreen, Inc. and its subsidiaries.

Our fiscal year is a 52- or 53-week period that ends on the last Sunday of the calendar year. Fiscal year 2025 was a 52-week period that ended December 28, 2025, fiscal year 2024 was a 52-week period that ended December 29, 2024, and fiscal year 2023 was a 53-week period that ended December 31, 2023. In a 52-week fiscal year, each fiscal quarter includes 13 weeks of operations. In a 53-week fiscal year, the first, second, and third fiscal quarters each include 13 weeks of operations, and the fourth fiscal quarter includes 14 weeks of operations.

A discussion regarding our financial condition and results of operations for the year ended December 28, 2025, compared to the year ended December 29, 2024, is presented below. A discussion regarding our financial condition and results of operations for the year ended December 29, 2024, compared to the year ended December 31, 2023, can be found in Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the year ended December 29, 2024, filed with the SEC on February 27, 2025.

Overview

We are a mission-driven, next generation restaurant and lifestyle brand that serves healthy food at scale. Our bold vision is to be as ubiquitous as traditional fast food, but with the transparency and quality that consumers increasingly expect. As of December 28, 2025, we owned and operated 281 restaurants in 24 states and Washington, D.C.

Opening new restaurants, including those with Infinite Kitchen technology, is an important driver of our revenue growth. In fiscal years 2025, 2024, and 2023, we had 35, 25, and 35 Net New Restaurant Openings. One of our strategies is to grow our footprint in both existing and new U.S. markets and, over time, internationally.

As of the end of fiscal year 2025, we utilized the Infinite Kitchen, a kitchen automation technology in 30 of our 281 restaurants. We incorporate the Infinite Kitchen technology into new and existing restaurants based, in large part, upon our evaluation of the potential economic and other benefits for those restaurants. We deployed units of the Infinite Kitchen in 18 of our new restaurants during fiscal year 2025 and 10 of our restaurants during fiscal year 2024. We continue to learn from these deployments and are incorporating our findings into future deployments.

As a premium offering in the fast-casual industry, we are exposed both to consumers trading the convenience of food away from home for the cost benefit of cooking, and to consumers selecting less expensive fast-casual alternatives during weaker economic periods. We have been impacted by a decrease in consumer spending during fiscal year 2025, which we expect to continue at least in the near term. As we focus on discipline with respect to costs and allocation of capital in connection with the Sweet Growth Transformation Plan, we will be opening fewer restaurants in the near term. In fiscal year 2026, we expect approximately 15 Net New Restaurant Openings, with about half featuring Infinite Kitchen units.

We have historically been able to partially offset rising costs - including inflation, tariffs, wage increases and increases in cost of goods sold - through gradual menu price increases, customer service and delivery fees, and operational efficiencies. There can be no assurance that we will be able to continue this practice in the current or future macroeconomic or regulatory environment. We also continue to see variability in our customer traffic patterns, including as a result of many workplaces adopting remote or hybrid models, which has shifted sales away from our In-Store Channel. Our Native Delivery, Outpost and Catering, and Marketplace Channels carry

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higher costs due to third-party fees, elevated refund rates, and promotional activity, and a continued shift in sales mix toward these channels could pressure margins. However, we expect margins on these channels to improve over time as we achieve greater scale.

For fiscal year 2025, tariffs had minimal net impact on our average new unit development cost due to mitigation efforts including advance purchasing, strategic sourcing, and favorable trade policy changes. We expect to continue to be able to mitigate most of these costs in future periods.

For Infinite Kitchen units, the impact of tariffs in fiscal year 2025 was mitigated, in part, by our prepurchase of certain key materials. Tariffs increased the cost of Infinite Kitchen units by approximately 5% in fiscal year 2025. Going forward, we expect the cost of Infinite Kitchen units to modestly increase when taking into account the expected continuing impact of tariffs and additional amounts due to Wonder pursuant to our supply agreement with Wonder described below.

Management remains committed to mitigating the impact of tariff costs across our supply chain, restaurant build-outs and equipment through ongoing sourcing and cost-optimization strategies that we and our suppliers have implemented. Any future changes to the U.S. government’s trade policies may impact these estimates.

Recent Developments

On December 29, 2025, subsequent to fiscal year 2025 year end, we sold Spyce and certain assets relating to the Infinite Kitchen and other related kitchen automation technology and agreed to provide certain transition services to Wonder (such transaction, the “Spyce Sale”). At the time of the sale, we entered into a supply agreement and a license agreement in which Wonder has agreed to sell Infinite Kitchen units to us on a long-term basis and provide certain services related to the Infinite Kitchen units, including commissioning, support and maintenance.

Sales Channel Mix

Our revenue is derived from sales of food and beverage to customers through our five sales channels. We own and operate all of these channels other than our Marketplace Channel, which is operated by various third-party delivery marketplaces.

1.In-Store Channel. Sales to customers who make in-store purchases in our restaurants. Purchases made via cash or credit card are referred to as 'Non-Digital' transactions. Purchases made via digital scan-to-pay or via digital scan-to-earn and scan-to-redeem associated with our SG Rewards loyalty program are included as part of our Owned Digital Channels (defined below).

2.Marketplace Channel. Sales to customers for delivery or pick-up made through third-party delivery marketplaces.

3.Native Delivery Channel. Sales to customers for delivery made through the Sweetgreen website or mobile app.

4.Outpost and Catering Channel. Sales to customers for delivery made through the Sweetgreen website or mobile app to our Outposts, which are our designated offsite drop-off points at offices, residential buildings, and hospitals. In addition, our Outpost and Catering Channel includes our catering offerings, which refer to sales to customers made through our catering website for pickup at one of our restaurants or delivery to a customer-specified address.

5.Pick-Up Channel. Sales to customers made for pick-up at one of our restaurants through the Sweetgreen website or mobile app.

Key Performance Metrics

We track the following key performance metrics to evaluate our performance, identify trends, formulate financial projections, and make strategic decisions. We believe that these key performance metrics provide useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management team. These key performance metrics are presented for supplemental

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informational purposes only, should not be considered a substitute for financial information presented in accordance with accounting principles generally accepted in the United States of America (“GAAP”), and may be different from similarly titled metrics or measures presented by other companies.

[[GREPCENT_TABLE]]
[["","Fiscal Year Ended"],["(dollar amounts in thousands)","December 28, 2025(1)","","December 29, 2024(1)","","December 31, 2023(1)"],["Net New Restaurant Openings","35","","25","","35"],["Average Unit Volume (as adjusted)(2)(3)","$","2,677","","$","2,924","","$","2,877"],["Same-Store Sales Change (as adjusted) (%)(3)(4)","(7.9%)","","6.2%","","4.4%"],["Total Digital Revenue Percentage","61.8%","","56.4%","","58.6%"],["Owned Digital Revenue Percentage","34.6%","","30.4%","","36.4%"]]
[[/GREPCENT_TABLE]]

(1)We operate on a 52/53 week fiscal year end that ends on the last Sunday of the calendar year. Fiscal years 2025 and 2024 each contained 52 weeks. Fiscal year 2023 was a 53-week year with the extra operating week (the “53rd week”) falling in our fourth fiscal quarter.

(2)As a result of material, temporary closures of certain stores during the applicable periods, we excluded three restaurants from the Comparable Restaurant Base as of the end of fiscal year 2025 and one restaurant as of the end of fiscal year 2024. Such adjustments did not result in a material change to AUV. No restaurants were excluded as of the end of fiscal year 2023.

(3)For fiscal year 2023, Average Unit Volume and Same-Store Sales Change were adjusted to exclude the 53rd week of operations for comparative purposes. See below under “Average Unit Volume” and “Same-Store Sales Change” additional details.

(4)Our results for the fiscal year ended December 28, 2025 have been adjusted to reflect the temporary closures of 15 restaurants and permanent closures of three restaurants, which were excluded from the calculation of Same-Store Sales change. Our results for the fiscal year ended December 29, 2024 have been adjusted to reflect the temporary closures of 8 restaurants, which were excluded from the calculation of Same-Store Sales change. Our results for the fiscal year ended December 31, 2023 have been adjusted to reflect the temporary closures of two restaurants, which were excluded from the calculation of Same-Store Sales change. Such adjustments did not have a material impact on our Same-Store Sales Change for 2025, 2024, or 2023.

Net New Restaurant Openings

Net New Restaurant Openings reflect the number of new Sweetgreen restaurant openings during a given reporting period, net of any permanent Sweetgreen restaurant closures during the same given period. Before we open new restaurants, we incur pre-opening costs.

Average Unit Volume

AUV is defined as the average trailing revenue for the prior four fiscal quarters for all restaurants in the Comparable Restaurant Base. The measure of AUV allows us to assess changes in guest traffic and per transaction patterns at our restaurants. Fiscal year 2023 was a 53-week year, and in order to provide a measurement period that is consistent with comparable periods that span a 52-week year, rather than simply excluding the extra week, we applied an averaging methodology to the last period of fiscal 2023 to adjust for the extra week.

Comparable Restaurant Base.

Comparable Restaurant Base for any measurement period is defined as all restaurants that have operated for

[Excerpt truncated for page length; the complete text is on the linked full-MD&A page.]

Read the full FY 2025 MD&A: /company/SG/mda/fy2025/
All MD&A years: /company/SG/mda/


## MD&A history

Prior-year 10-K MD&A spans are extracted from SEC filings with the same bounded parser used for the latest filing. Each year's full verbatim text is on its own sub-page.

- [FY 2024 MD&A](/company/SG/mda/fy2024/): filed 2025-02-27; accession 0001628280-25-008367 (https://www.sec.gov/Archives/edgar/data/1477815/000162828025008367/sg-20241229.htm)
- [FY 2023 MD&A](/company/SG/mda/fy2023/): filed 2024-02-29; accession 0001628280-24-008066 (https://www.sec.gov/Archives/edgar/data/1477815/000162828024008066/sg-20231231.htm)
- [FY 2022 MD&A](/company/SG/mda/fy2022/): filed 2023-02-23; accession 0001628280-23-004857 (https://www.sec.gov/Archives/edgar/data/1477815/000162828023004857/sg-20221225.htm)
- [FY 2021 MD&A](/company/SG/mda/fy2021/): filed 2022-03-04; accession 0001628280-22-005116 (https://www.sec.gov/Archives/edgar/data/1477815/000162828022005116/sweetgreeninc10k.htm)




## Macro cross-references

Indicators mapped to this company's SIC classification (industry 5812 Retail-Eating  Places) by grepcent's deterministic macro-sector crosswalk. A navigational mapping, not a statistical or causal claim.

- [PCE](/indicator/PCE/): Personal Consumption Expenditures
- [DSPIC96](/indicator/DSPIC96/): Real Disposable Personal Income
- [PSAVERT](/indicator/PSAVERT/): Personal Saving Rate
- [PAYEMS](/indicator/PAYEMS/): All Employees, Total Nonfarm

Macro-to-micro threads including this sector: [Inflation (CPI / PCE / PPI)](/thread/inflation-cpi-pce-ppi/), [US labor market](/thread/us-labor-market/), [Growth & output](/thread/growth-output/), [Sector employment](/thread/sector-employment/), [Industrial orders & inventories](/thread/industrial-orders/), [Trade & external](/thread/trade-external/).

All macro indicators: /indicators/


## For LLMs & downloads

Markdown twin: /company/SG.md · JSON record: /company/SG.json · verified financials: /company/SG/financials.json / /company/SG/financials.csv · machine TOC for the whole site: /llms.txt
