# WORKIVA INC (WK)

Informational only - not investment advice.

CIK: 0001445305
SIC: 7372 Services-Prepackaged Software
SIC breadcrumb: [Services](/division/I/) > [Business Services](/major-group/73/) > [SIC 7372 Services-Prepackaged Software](/industry/7372/)
Latest 10-K filed: 2026-02-19
SEC page: https://www.sec.gov/edgar/browse/?CIK=1445305
Filing source: https://www.sec.gov/Archives/edgar/data/1445305/000144530526000016/wk-20251231.htm

## At a glance

FY2025 · period end 2025-12-31 · filed 2026-02-19 · accession 0001445305-26-000016 · source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001445305.json

| Metric | Value | FY | Provenance |
| --- | ---: | ---: | --- |
| Revenue | 884,568,000 USD | 2025 | verified |
| Net income | -26,169,000 USD | 2025 | verified |
| Assets | 1,493,571,000 USD | 2025 | verified |
| Free cash flow | 137,995,000 USD | 2025 | computed |
| Net margin | -2.96% | 2025 | computed |
| Operating margin | -4.80% | 2025 | computed |
| Revenue YoY | +19.75% | 2025 | computed |

Stockholders' equity was not positive at FY2025 year-end (-5,436,000 USD, as filed); ROE and liabilities / equity are omitted rather than computed.

Computed values are grepcent-computed from the verified facts above and may differ from ratios the company itself reports. Free cash flow = operating cash flow − capital expenditures. Net margin = net income ÷ revenue. Operating margin = operating income ÷ revenue. Revenue YoY = FY2025 revenue ÷ FY2024 revenue − 1 (consecutive fiscal years only).

No market price, no rating, no forecast on this site. Not investment advice.

### Peer percentile fingerprint

| Ratio | WK | Peer median | Percentile | N |
| --- | ---: | ---: | ---: | ---: |
| Net margin | -3.0% | 1.5% | 38 | 122 |
| Operating margin | -4.8% | 1.3% | 34 | 121 |
| Revenue growth | 19.7% | 13.5% | 74 | 124 |
| FCF margin | 15.6% | 19.3% | 42 | 120 |
| ROA | -1.8% | 0.9% | 36 | 124 |
| Current ratio | 1.57 | 1.57 | 50 | 124 |

Percentile = share of the N covered peers reporting that ratio whose value is lower (ties counted half); computed among grepcent-covered companies in SIC industry 7372 Services-Prepackaged Software, not the whole market. A higher percentile means a higher value of the ratio, not a better company. Ratios with fewer than 8 reporting peers are omitted. Latest reported values per company; fiscal periods may differ. Descriptive arithmetic - not a score, rating, or ranking.

## Selected Fundamentals
| Metric | Value | Unit | FY | Filed |
| --- | ---: | --- | ---: | --- |
| Revenue | 884568000 | USD | 2025 | 2026-02-19 |
| Net income | -26169000 | USD | 2025 | 2026-02-19 |
| Assets | 1493571000 | USD | 2025 | 2026-02-19 |

## Financials

Annual standardized facts from SEC companyfacts as of latest extracted filing date 2026-02-19. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001445305.json. Derived margins, ratios, and free cash flow are computed from the extracted annual SEC facts.

| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| Revenue | 178,646,000 | 207,869,000 | 244,344,000 | 297,891,000 | 351,594,000 | 443,285,000 | 537,875,000 | 630,039,000 | 738,680,000 | 884,568,000 |
| Net income | -43,977,000 | -44,426,000 | -50,071,000 | -47,479,000 | -48,398,000 | -37,730,000 | -90,947,000 | -127,525,000 | -55,042,000 | -26,169,000 |
| Operating income | -43,578,000 | -44,303,000 | -49,788,000 | -45,406,000 | -37,802,000 | -29,355,000 | -88,764,000 | -94,527,000 | -76,534,000 | -42,441,000 |
| Gross profit | 127,021,000 | 147,624,000 | 178,484,000 | 212,879,000 | 261,417,000 | 339,452,000 | 407,990,000 | 475,817,000 | 566,625,000 | 694,138,000 |
| Diluted EPS |  |  |  | -1.03 | -1.00 | -0.74 | -1.72 | -2.36 | -0.99 | -0.47 |
| Operating cash flow | -10,369,000 | 5,520,000 | 6,400,000 | 30,918,000 | 33,243,000 | 49,844,000 | 11,334,000 | 70,875,000 | 87,706,000 | 140,070,000 |
| Capital expenditures | 1,901,000 | 1,188,000 | 1,122,000 | 3,104,000 | 1,873,000 | 3,534,000 | 3,458,000 | 2,124,000 | 1,363,000 | 2,075,000 |
| Share buybacks |  |  |  |  |  |  |  | 0.00 | 0.00 | 71,628,000 |
| Assets | 143,143,000 | 157,715,000 | 231,111,000 | 638,951,000 | 707,006,000 | 786,759,000 | 819,620,000 | 1,218,860,000 | 1,368,469,000 | 1,493,571,000 |
| Liabilities | 146,268,000 | 174,649,000 | 240,851,000 | 584,749,000 | 642,729,000 | 713,780,000 | 813,637,000 | 1,308,250,000 | 1,410,153,000 | 1,499,007,000 |
| Stockholders' equity | -3,125,000 | -16,934,000 | -9,740,000 | 54,202,000 | 64,277,000 | 72,979,000 | 5,983,000 | -89,390,000 | -41,684,000 | -5,436,000 |
| Cash and cash equivalents | 51,281,000 | 60,333,000 | 77,584,000 | 381,742,000 | 322,831,000 | 300,386,000 | 240,197,000 | 256,100,000 | 301,835,000 | 338,769,000 |
| Free cash flow | -12,270,000 | 4,332,000 | 5,278,000 | 27,814,000 | 31,370,000 | 46,310,000 | 7,876,000 | 68,751,000 | 86,343,000 | 137,995,000 |

### Ratios

ROE and ROA use period-end equity/assets. Liabilities / equity uses total liabilities divided by stockholders' equity. Current ratio uses current assets divided by current liabilities when both are reported.

| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| Net margin | -24.62% | -21.37% | -20.49% | -15.94% | -13.77% | -8.51% | -16.91% | -20.24% | -7.45% | -2.96% |
| Operating margin | -24.39% | -21.31% | -20.38% | -15.24% | -10.75% | -6.62% | -16.50% | -15.00% | -10.36% | -4.80% |
| Return on assets | -30.72% | -28.17% | -21.67% | -7.43% | -6.85% | -4.80% | -11.10% | -10.46% | -4.02% | -1.75% |
| Current ratio | 0.98 | 0.89 | 0.93 | 2.46 | 2.25 | 1.02 | 1.47 | 2.08 | 1.77 | 1.57 |

## As-reported value updates

2 tracked differences above grepcent's stated thresholds were found between the earliest XBRL-filed value and the value currently on file for the same fiscal period.

Ledger: /company/WK/revisions/


## Quarterly

Quarterly standardized facts from SEC companyfacts as of latest extracted filing date 2026-08-04. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001445305.json.

Flow metrics use discrete quarter-length periods from 10-Q/10-Q/A filings. Q4 revenue and net income are derived only when annual FY and nine-month YTD facts exist for the same fiscal year; derived Q4 values are labeled. EPS Q4 is not derived.

| Quarter | End date | Revenue | Net income | Diluted EPS | Method |
| --- | --- | ---: | ---: | ---: | --- |
| 2022-Q3 | 2022-09-30 |  |  | -0.56 | reported discrete quarter |
| 2023-Q1 | 2023-03-31 |  |  | -0.86 | reported discrete quarter |
| 2023-Q2 | 2023-06-30 |  |  | -0.39 | reported discrete quarter |
| 2023-Q3 | 2023-06-30 |  | -20,910,000 |  | reported discrete quarter |
| 2023-Q3 | 2023-09-30 | 158,175,000 |  | -1.04 | reported discrete quarter |
| 2023-Q4 | 2023-12-31 | 166,653,000 | -4,196,000 |  | derived Q4 = FY annual - nine-month YTD |
| 2024-Q1 | 2024-03-31 | 175,667,000 | -11,687,000 | -0.21 | reported discrete quarter |
| 2024-Q2 | 2024-03-31 |  | -11,687,000 |  | reported discrete quarter |
| 2024-Q2 | 2024-06-30 | 177,503,000 |  | -0.32 | reported discrete quarter |
| 2024-Q3 | 2024-06-30 |  | -17,548,000 |  | reported discrete quarter |
| 2024-Q3 | 2024-09-30 | 185,621,000 |  | -0.31 | reported discrete quarter |
| 2024-Q4 | 2024-12-31 | 199,889,000 | -8,815,000 |  | derived Q4 = FY annual - nine-month YTD |
| 2025-Q1 | 2025-03-31 | 206,280,000 | -21,371,000 | -0.38 | reported discrete quarter |
| 2025-Q2 | 2025-03-31 |  | -21,371,000 |  | reported discrete quarter |
| 2025-Q2 | 2025-06-30 | 215,187,000 |  | -0.35 | reported discrete quarter |
| 2025-Q3 | 2025-06-30 |  | -19,400,000 |  | reported discrete quarter |
| 2025-Q3 | 2025-09-30 | 224,166,000 |  | 0.05 | reported discrete quarter |
| 2025-Q4 | 2025-12-31 | 238,935,000 | 11,816,000 |  | derived Q4 = FY annual - nine-month YTD |
| 2026-Q1 | 2026-03-31 | 247,306,000 | 18,996,000 | 0.33 | reported discrete quarter |
| 2026-Q2 | 2026-03-31 |  | 18,996,000 |  | reported discrete quarter |
| 2026-Q2 | 2026-06-30 | 255,290,000 |  | 0.24 | reported discrete quarter |

## Filed narrative (10-K & 10-Q)

## Business

Verbatim Item 1 Business section from WK's latest 10-K: [/company/WK/business/](/company/WK/business/).

## Risk Factors

Verbatim Item 1A Risk Factors from WK's latest 10-K: [/company/WK/risk-factors/](/company/WK/risk-factors/).

## Latest quarter (10-Q)

Latest 10-Q source: https://www.sec.gov/Archives/edgar/data/1445305/000144530526000060/wk-20260630.htm

Extracted structurally from real Item 2 body heading to real Item 3/4 boundary.
Confidence: high
Filing date: 2026-08-04
Report date: 2026-06-30

Item 2.    Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of our operations should be read in conjunction with the condensed consolidated financial statements and related notes included elsewhere in this report and in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 19, 2026. In addition to historical consolidated financial information, this discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those discussed below. Factors that could cause or contribute to these differences include, but are not limited to, those identified below, and those discussed in “Item 1A. Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2025, in “Item 1A. Risk Factors” in Part II of this Quarterly Report on Form 10-Q and in any subsequent filing we make with the SEC.

Overview

The Workiva platform powers trust, transparency, and accountability. Accounting, finance, sustainability, risk, and audit teams from more than 6,700 organizations worldwide, including over 85% of FORTUNE® 1,000 companies, rely on Workiva for their mission-critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, collaborative platform.

From data to disclosure, the Workiva platform empowers customers by connecting and transforming data from hundreds of enterprise resource planning (“ERP”), human capital management (“HCM”), and customer relationship management (“CRM”) systems, as well as other third-party cloud and on-premise applications. Customers use our platform to create, review and publish data-linked documents, presentations, and reports with greater control, consistency, accuracy, and productivity. Our platform is flexible and scalable, so customers can easily adapt it to define, automate, and change their business processes in real time.

While our customers use our platform for more than 100 different use cases, across dozens of vertical industries, we organize our sales and marketing resources into three purpose-built solution groups (financial reporting, sustainability management, and governance, risk and compliance (“GRC”)) focusing primarily on the office of the Chief Financial Officer (“CFO”), Chief Sustainability Officer (“CSO”), and Chief Audit Executive (“CAE”).

We operate our business on a SaaS model. Customers enter into annual and multi-year subscription contracts to gain access to our platform. Our subscription fee includes the use of our software and technical support. Our subscription pricing is based primarily on a solution-based licensing model. Under this model, operating metrics related to a customer’s expected use of each solution determine the price. We charge customers additional fees primarily for document setup and XBRL tagging services.

We generate sales primarily through our direct sales force. In addition, we augment our direct sales channel with partnerships. Our advisory and service partners offer a wider range of domain and functional expertise that broadens the capabilities of our platform, bringing scale and support to customers and prospects. Our technology partners enable more data and process integrations to help customers connect critical transactional systems directly to our platform.

We continue to invest in the development of our solutions, infrastructure and sales and marketing to drive long-term growth. Our full-time employee headcount was 2,887 at June 30, 2026, a slight decrease from 2,896 at June 30, 2025.

Our revenue grew to $255.3 million and $502.6 million during the three and six months ended June 30, 2026 from $215.2 million and $421.5 million during the three and six months ended June 30, 2025. We generated net income of $13.4 million and $32.4 million during the three and six months ended

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June 30, 2026 compared to net losses of $19.4 million and $40.8 million during the three and six months ended June 30, 2025.

We continue to invest for future growth and are focused on several key drivers, including our connected audit-ready platform, fit-for-purpose solutions, global expansion, and our partner ecosystem. These growth drivers often require a more sophisticated go-to-market approach and, as a result, we may incur additional costs upfront to obtain new customers and expand our relationships with existing customers, including additional sales and marketing expenses.

Effects of Policy and Regulatory Uncertainty

Sales of our sustainability management solutions have been, and may continue to be, materially impacted by domestic and global policy uncertainties. Shifts in regulatory priorities, market sentiment, and legal challenges to sustainability-related rules and regulations are affecting our market expansion opportunities in the U.S. and abroad. For example, the EU's Omnibus Directive, which revises CSRD scoping thresholds, removes the climate transition plan requirement, and implements other targeted amendments to the CSRD, entered into force on March 18, 2026. The status of implementing these amendments varies by EU Member States. This variability, together with a mandated EU scope-review process that could result in further recalibration of CSRD applicability in future years, has contributed to uncertainty among our customers regarding their compliance obligations and has influenced the pace of customer adoption of our sustainability solutions. The potential impact on our growth trajectory of these changes, and of global policy uncertainty generally, cannot be accurately predicted.

Ongoing regulatory initiatives, including proposed changes to SEC reporting requirements intended to reduce burdens on public companies and enhance the attractiveness of capital markets, could affect the performance of certain of our businesses. The SEC has proposed rule amendments that would permit reporting companies to elect semiannual reporting on a new Form 10-S in lieu of quarterly reporting on Form 10-Q. If adopted and if a significant portion of our current or prospective customers elect semiannual reporting, demand for solutions tied to quarterly reporting cadences could be affected. The SEC has also proposed a number of other regulatory actions. For example, the SEC has proposed (i) a new filer status framework that would raise the Large Accelerated Filer public float threshold from $700 million to $2 billion, simplifying filing requirements for issuers below that threshold; (ii) a 60-month IPO seasoning period before newly public companies become subject to accelerated filing requirements; (iii) exemptions from SOX Section 404(b) auditor attestation requirements for non-accelerated filers; (iv) a long-range plan discussing a potential overhaul of the EDGAR system and the use of AI; and (v) requests for comment on potential XBRL structured data exemptions for smaller filers.

These developments may have positive or negative impacts on our business, but the scope and timing of any effects remain uncertain. We continue to monitor regulatory developments and assess potential effects across our business. The full scope of these potential regulatory developments, and their implications for our financial performance, cannot be predicted accurately at this time.

Key Factors Affecting Our Performance

Generate Growth From Existing Customers. The Workiva platform can exhibit a powerful network effect within an enterprise, meaning that the usefulness of our platform attracts additional users. Since solution-based licensing offers our customers an unlimited number of seats for each solution purchased, we expect customers to add more seats over time. As more employees in an enterprise use our platform, additional opportunities for collaboration and automation drive demand among their colleagues for additional solutions.

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Pursue New Customers. We sell to organizations that manage large, complex processes with distributed teams of contributors and disparate sets of business data. We market our platform to professionals and executives in the areas of financial and non-financial reporting, including regulatory, multi-entity and management reporting. In addition, we market to teams responsible for sustainability management and GRC programs. We intend to continue to build our sales and marketing organization and leverage our brand equity to attract new customers.

Offer More Solutions. We intend to introduce new solutions to continue to meet growing demand for our platform. Our close and trusted relationships with our customers are a source for new use cases, features and solutions. We have a disciplined process for tracking, developing and releasing new solutions that are designed to have immediate, broad applicability, together with a strong value proposition and high return on investment for both Workiva and our customers. Our advance planning team assesses customer needs, conducts industry-based research and defines new markets. This vetting process involves our sales, product marketing, customer success, professional services, research and development, finance and senior management teams.

Expand Across Enterprises. Our success in delivering multiple solutions has created demand from customers for a broader-based, enterprise-wide Workiva platform. In response, we have been improving our technology and realigning sales and marketing to capitalize on our growing enterprise-wide opportunities. We believe this expansion will add new users, increase revenue and continue to support our high revenue retention rates. However, we expect that enterprise-wide deals will be larger and more complex, which tend to lengthen the sales cycle.

Add Partners. We continue to expand and deepen our relationships with global and regional partners, including consulting firms, system integrators, large and mid-sized independent software vendors, and implementation partners. Our advisory and service partners offer a wider range of domain and functional expertise that broadens our platform’s capabilities and promotes Workiva as part of the digital transformation projects they drive for their customers. Our technology partners enable powerful data and process integrations to help customers connect critical transactional systems directly to our platform, with powerful linking, auditability and control features. We believe that our partner ecosystem extends our global reach, accelerates the usage and adoption of our platform, and enables more efficient delivery of professional services.

Investment in growth. We plan to continue to invest in the development of our platform, fit-for-purpose solutions and application marketplace to enhance our current offerings and build new features. For example, we are transforming our platform to be agentic-first where agents will enable customers to accelerate reporting and compliance outcomes with the control and traceability of the Workiva platform. In addition, we expect to continue to invest in our sales, marketing, professional services and customer success organizations to drive additional revenue and support the needs of our growing customer base and to take advantage of opportunities that we have identified in Europe, the Middle East and Africa ("EMEA") and Asia-Pacific ("APAC") regions.

Seasonality. Our revenue from professional services has some degree of seasonality. Many of our customers employ our professional services just before they file their Form 10-K, often in the first calendar quarter. Our operating cash flow may be affected by the timing of employee cash bonus payments during the first and fourth calendar quarters and by the timing of payouts under our commission plans in the first quarter.

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Key Performance Indicators

[Excerpt truncated for page length; source filing is linked above.]

## Latest 10-K MD&A (excerpt)

Latest 10-K Item 7 source: https://www.sec.gov/Archives/edgar/data/1445305/000144530526000016/wk-20251231.htm
Complete FY 2025 MD&A: /company/WK/mda/fy2025/

Extracted structurally from real Item 7 body heading to real Item 7A/8 boundary.
Confidence: high
Filing date: 2026-02-19
Report date: 2025-12-31

Item 7.    Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of our operations should be read in conjunction with the consolidated financial statements and related notes included elsewhere in this Annual Report. In addition to historical consolidated financial information, this discussion contains forward-looking statements that involve risks and uncertainties. Investors should review the Special Note Regarding Forward-Looking Statements and Information herein. Our actual results could differ materially from those discussed below. Factors that could cause or contribute to these differences include, but are not limited to, those identified below, and those discussed in “Section 1A. Risk Factors” included elsewhere in this Annual Report.

Overview

The Workiva platform powers trust, transparency, and accountability. Accounting, finance, sustainability, risk, and audit teams from more than 6,600 organizations worldwide, including over 85% of FORTUNE® 1,000 companies, rely on Workiva for their mission-critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered, collaborative platform.

From data to disclosure, the Workiva platform empowers customers by connecting and transforming data from hundreds of enterprise resource planning (“ERP”), human capital management (“HCM”), and customer relationship management (“CRM”) systems, as well as other third-party cloud and on-premise applications. Customers use our platform to create, review and publish data-linked documents, presentations, and reports with greater control, consistency, accuracy, and productivity. Our platform is flexible and scalable, so customers can easily adapt it to define, automate, and change their business processes in real time.

While our customers use our platform for more than 100 different use cases, across dozens of vertical industries, we organize our sales and marketing resources into three purpose-built solution groups (financial reporting, sustainability management, and governance, risk and compliance (“GRC”) focusing primarily on the office of the Chief Financial Officer (“CFO”), Chief Sustainability Officer (“CSO”), and Chief Audit Executive (“CAE”).

We operate our business on a multi-tenant SaaS platform accessible around the world. Customers enter into annual and multi-year subscription contracts to gain access to our platform. Our subscription fee includes the use of our software and technical support. Our subscription pricing is based primarily on a solution-based licensing model. Under this model, operating metrics related to a customer’s expected use of each solution determine the price. We charge customers additional fees primarily for document setup and XBRL tagging services.

We generate sales primarily through our direct sales force. In addition, we augment our direct sales channel with partnerships. Our advisory and service partners offer a wider range of domain and functional expertise that broadens the capabilities of our platform, bringing scale and support to customers and prospects. Our technology partners enable more data and process integrations to help customers connect critical transactional systems directly to our platform.

We continue to invest in the development of our solutions, infrastructure and sales and marketing to drive long-term growth. Our full-time employee headcount expanded to 2,860 at December 31, 2025 from 2,828 at December 31, 2024, an increase of 1.1%.

We have achieved significant revenue growth in recent periods. Our revenue grew to $884.6 million in 2025 from $738.7 million in 2024, an increase of 19.7%. We incurred net losses of $26.2 million and $55.0 million in 2025 and 2024, respectively.

We continue to invest for future growth and are focused on several key drivers, including focusing on multi-solution adoption by new and existing customers, further developing our partner

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program, accelerating global expansion and our fit-for-purpose solutions. These growth drivers often require a more sophisticated go-to-market approach and, as a result, we may incur additional costs upfront to obtain new customers and expand our relationships with existing customers, including additional sales and marketing expenses.

Effects of Policy and Regulatory Uncertainty

Sales of our sustainability management solutions have been, and may continue to be, materially impacted by domestic and global policy uncertainties. Shifts in regulatory priorities, market sentiment, and legal challenges to sustainability-related rules and regulations are affecting our market expansion opportunities in the U.S. and abroad. For example, on February 25, 2025, the European Commission unveiled the first “Omnibus” package to advance EU competitiveness and simplification of rules on sustainability. Among other measures, the package proposed streamlining key sustainability frameworks. On December 16, 2025, the European Parliament adopted the Detailed Omnibus Directive, which is part of the first Omnibus simplification package. The Detailed Omnibus Directive revises scoping thresholds, removes the climate transition plan requirement, and implements targeted amendments across the Corporate Sustainability Reporting Directive (“CSRD”). It is expected that the adoption is likely to result in substantive amendments to the CSRD. We believe that the revised thresholds under these expected amendments have influenced the pace of customer adoption of our sustainability solutions. The potential impact on our growth trajectory of these changes, and of global policy uncertainty generally, cannot be accurately predicted.

Ongoing regulatory initiatives, including proposed changes to SEC reporting requirements intended to reduce burdens on public companies and enhance the attractiveness of capital markets, such as a potential shift in reporting frequency, could affect the performance of certain of our businesses. These developments may have positive or negative impacts on our business, but the scope and timing of any effects remain uncertain. We continue to monitor regulatory developments and assess potential effects across our business. The full scope of these potential regulatory developments, and their implications for our financial performance, cannot be predicted accurately at this time.

Effects of Volatility in the IPO/SPAC Markets

In the U.S., volatility in the public markets has led to a decrease in the number of initial public offerings (“IPOs”) and special-purpose acquisition companies (“SPACs”) since fiscal 2022. New sales of our SEC and capital markets solutions were adversely affected by this decline in the IPO and SPAC markets. Although there has been an increase recently in the number of IPOs in 2025, we continue to expect reduced valuation multiples caused by higher interest rates, inflation, global trade conflicts and geopolitical instability to continue to create uncertain impacts on the number of IPOs in fiscal year 2026. Whether and to what extent the IPO and SPAC markets will continue to moderate cannot be accurately predicted.

Key Factors Affecting Our Performance

Generate Growth From Existing Customers. The Workiva platform can exhibit a powerful network effect within an enterprise, meaning that the usefulness of our platform attracts additional users. Since solution-based licensing offers our customers an unlimited number of seats for each solution purchased, we expect customers to add more seats over time. As more employees in an enterprise use our platform, additional opportunities for collaboration and automation drive demand among their colleagues for additional solutions.

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Pursue New Customers. We sell to organizations that manage large, complex processes with distributed teams of contributors and disparate sets of business data. We market our platform to professionals and executives in the areas of financial and non-financial reporting, including regulatory, multi-entity and management reporting. In addition, we market to teams responsible for sustainability management and GRC programs. We intend to continue to build our sales and marketing organization and leverage our brand equity to attract new customers.

Offer More Solutions. We intend to introduce new solutions to continue to meet growing demand for our platform. Our close and trusted relationships with our customers are a source for new use cases, features and solutions. We have a disciplined process for tracking, developing and releasing new solutions that are designed to have immediate, broad applicability, together with a strong value proposition and high return on investment for both Workiva and our customers. Our advance planning team assesses customer needs, conducts industry-based research and defines new markets. This vetting process involves our sales, product marketing, customer success, professional services, research and development, finance and senior management teams.

Expand Across Enterprises. Our success in delivering multiple solutions has created demand from customers for a broader-based, enterprise-wide Workiva platform. In response, we have been improving our technology and realigning sales and marketing to capitalize on our growing enterprise-wide opportunities. We believe this expansion will add new users, increase revenue and continue to support our high revenue retention rates. However, we expect that enterprise-wide deals will be larger and more complex, which tend to lengthen the sales cycle.

Add Partners. We continue to expand and deepen our relationships with global and regional partners, including consulting firms, system integrators, large and mid-sized independent software vendors, and implementation partners. Our advisory and service partners offer a wider range of domain and functional expertise that broadens our platform’s capabilities and promotes Workiva as part of the digital transformation projects they drive for their customers. Our technology partners enable powerful data and process integrations to help customers connect critical transactional systems directly to our platform, with powerful linking, auditability and control features. We believe that our partner ecosystem extends our global reach, accelerates the usage and adoption of our platform, and enables more efficient delivery of professional services.

Investment in growth. We plan to continue to invest in the development of our platform, fit-for-purpose solutions and application marketplace to enhance our current offerings and build new features. In addition, we expect to continue to invest in our sales, marketing, professional services and customer success organizations to drive additional revenue and support the needs of our growing customer base and to take advantage of opportunities that we have identified in Europe, the Middle East and Africa ("EMEA") and Asia-Pacific ("APAC") regions.

Seasonality. Seasonality affects our revenue, expenses and cash flows from operations. Revenue from professional services is generally higher in the first quarter as many of our customers file their 10-K in the first calendar quarter. As of December 31, 2025, the majority of our SEC customers reported their financials on a calendar-year basis. Our sales and marketing expense also has some degree of seasonality. Sales and marketing expense has historically been higher in the third quarter due to our annual user conference in September. In addition, our operating cash flow may be affected by the timing of employee cash bonus payments during the first and fourth calendar quarters and by the timing of payouts under our commission plans in the first quarter.

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Key Performance Indicators

[Excerpt truncated for page length; the complete text is on the linked full-MD&A page.]

Read the full FY 2025 MD&A: /company/WK/mda/fy2025/
All MD&A years: /company/WK/mda/


## MD&A history

Prior-year 10-K MD&A spans are extracted from SEC filings with the same bounded parser used for the latest filing. Each year's full verbatim text is on its own sub-page.

- [FY 2024 MD&A](/company/WK/mda/fy2024/): filed 2025-02-25; accession 0001445305-25-000034 (https://www.sec.gov/Archives/edgar/data/1445305/000144530525000034/wk-20241231.htm)
- [FY 2023 MD&A](/company/WK/mda/fy2023/): filed 2024-02-20; accession 0001445305-24-000021 (https://www.sec.gov/Archives/edgar/data/1445305/000144530524000021/wk-20231231.htm)
- [FY 2022 MD&A](/company/WK/mda/fy2022/): filed 2023-02-21; accession 0001445305-23-000042 (https://www.sec.gov/Archives/edgar/data/1445305/000144530523000042/wk-20221231.htm)
- [FY 2021 MD&A](/company/WK/mda/fy2021/): filed 2022-02-22; accession 0001445305-22-000041 (https://www.sec.gov/Archives/edgar/data/1445305/000144530522000041/wk-20211231.htm)




## Macro cross-references

Indicators mapped to this company's SIC classification (industry 7372 Services-Prepackaged Software) by grepcent's deterministic macro-sector crosswalk. A navigational mapping, not a statistical or causal claim.

- [PAYEMS](/indicator/PAYEMS/): All Employees, Total Nonfarm
- [CES0500000003](/indicator/CES0500000003/): Average Hourly Earnings of All Employees, Total Private
- [DGS10](/indicator/DGS10/): Market Yield on U.S. Treasury Securities at 10-Year Constant Maturity

Macro-to-micro threads including this sector: [US labor market](/thread/us-labor-market/), [Growth & output](/thread/growth-output/), [Government finances](/thread/government-finances/), [Sector employment](/thread/sector-employment/).

All macro indicators: /indicators/


## For LLMs & downloads

Markdown twin: /company/WK.md · JSON record: /company/WK.json · verified financials: /company/WK/financials.json / /company/WK/financials.csv · machine TOC for the whole site: /llms.txt