Rapid7, Inc. (RPD) FY 2023 MD&A
This page reproduces the company's own Item 7 MD&A text from the linked SEC filing. It is filer text, not grepcent analysis, scoring, or investment advice.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and related notes appearing elsewhere in this Annual Report on Form 10-K. In addition to historical financial information, the following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those contained in or implied by any forward-looking statements. Factors that could cause or contribute to these differences include those under “Risk Factors” included in Part I, Item 1A or in other parts of this Annual Report on Form 10-K.
Overview
Rapid7 is a global cybersecurity software and services provider on a mission to offer customers greater clarity and control of their attack surface through our comprehensive and consolidated security offerings. For more than twenty years, Rapid7 has partnered with customers across the globe representing a diverse range of industries and sizes to improve the efficacy and productivity of their security operations (“SecOps”). In today's rapidly evolving IT environment, customers are encountering escalating challenges due to the proliferation of cyberattacks leveraging artificial intelligence (“AI”), targeted automation, and a widening spectrum of attackers and techniques. To fortify their security posture, organizations will require greater visibility, advanced capabilities leveraging increased expertise, and integrated data to effectively anticipate, identify, and respond to exposure-led threats.
Through our security operations platform, anchored on our cloud security, security information and event management (“SIEM”), advanced detection and response, and vulnerability management offerings, we believe that Rapid7 is poised to expand the capabilities of today's SecOps teams. Rapid7 extends and expands the expertise of the Security Operations Center (“SOC") across information security, cloud operations, development, and IT teams, enabling them to better understand the attacker and leverage that information to take control of their fragmented attack surface. Enriched by years of managed services expertise, our integrated security operations platform enables SecOps teams to move away from a reactive approach, reduce their attack surface, and enhance response efficiency with a deep contextual understanding of their environment.
In the past few years, we have observed the industry undergoing a customer-driven shift to consolidated security platforms. As part of this transition, customers are moving away from cloud security as a specialized function towards cloud security as an integrated capability for SecOps teams. We view this as a demand driver for integrated SecOps, and believe that we have an opportunity to be a leader in delivering integrated risk and threat management across on-premise, cloud, and external attack surfaces. As we have shifted our strategic focus to SecOps consolidation, we are focused on continuing to drive innovation across our core products and capabilities to accelerate customer value and provide a frictionless and integrated cloud security experience.
As the threat landscape continues to grow in complexity, customers are demonstrating demand for integrated expertise to support them in effectively managing their security technologies. The convergence of these key trends – security consolidation, integrated cloud security, and expertise driven outcomes – are the foundation of what we view as the new extended SOC. Our focus is to be the leading provider of integrated security solutions for the extended SOC by providing risk and threat management within the context of overall security.
We market and sell our products and professional services to organizations of all sizes globally, including mid-market businesses, enterprises, non-profits, educational institutions and government agencies. Our customers span a wide variety of industries such as technology, energy, financial services, healthcare and life sciences, manufacturing, media and entertainment, retail, education, real estate, transportation, government and professional services. As of December 31, 2023, we had over 11,500 customers in 151 countries, including 40% of the Fortune 100. Our revenue was not concentrated with any individual customer and no customer represented more than 1% of our revenue for the years ended December 31, 2023, 2022 or 2021.
Recent Developments
Restructuring Plan
In August 2023, we announced a restructuring plan designed to improve operational efficiencies, reduce operating costs and better align the Company’s workforce with current business needs, top strategic priorities, and key growth opportunities (the “Restructuring Plan”). The Restructuring Plan included a reduction of our workforce and office space reductions within certain markets. The execution of the Restructuring Plan was substantially complete by December 31, 2023. For further information, refer to Note 19, Restructuring, in the Notes to our Consolidated Financial Statements.
Our Business Model
We offer our products through a variety of delivery models to meet the needs of our diverse customer base, including:
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•Cloud-based subscriptions, which provide our software capabilities to our customers through cloud access and on a subscription basis. Our InsightIDR, InsightCloudSec, InsightVM, InsightAppSec, InsightConnect and Threat Command products are offered as cloud-based subscriptions, with an option for a one or multi-year term.
•Managed services, through which we operate our products and provide our capabilities on behalf of our customers. Our Managed Vulnerability Management, Managed Detection and Response, and Managed Application Security products are offered on a managed service basis, pursuant to one or multi-year agreements.
•Licensed on-premise software consists of term licenses. When licensed on-premise software is purchased, maintenance and support and content subscriptions, as applicable, are bundled with the license for the term period. Our Nexpose and Metasploit products are offered through term software licenses. Our maintenance and support provides our customers with telephone and web-based support and ongoing bug fixes and repairs during the term of the maintenance and support agreement, and our customers who purchase our Nexpose and Metasploit products also purchase content subscriptions, which provide them with real-time access to the latest vulnerabilities and exploits.
Additionally, we offer our products through our consolidation offerings, which unify our products and services to our customers in a single package. Our Threat Complete and Cloud Risk Complete packages are offered as cloud based subscriptions, with an option for a one or multi-year term. Our Managed Threat Complete Offering is offered on a managed service basis, generally pursuant to one or multi-year agreements.
In the years ended December 31, 2023, 2022 and 2021, recurring revenue, defined as revenue from term software licenses, content subscriptions, managed services, cloud-based subscriptions and maintenance and support, was 95%, 94% and 92%, respectively, of total revenue.
Key Metrics
We monitor the following key metrics to help us measure and evaluate the effectiveness of our operations and as a means to evaluate period-to-period comparisons. We believe that both management and investors benefit from referring to these key metrics as supplemental information in assessing our performance and when planning, forecasting, and analyzing future periods. These key metrics also facilitate management's internal comparisons to our historical performance as well as comparisons to certain competitors' operating results. We believe these key metrics are useful to investors both because they allow for greater transparency with respect to key metrics used by management in its financial and operational decision-making and also because they are used by institutional investors and the analyst community to help evaluate the health of our business:
| Year Ended December 31, | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||||||
| (dollars in thousands) | ||||||||||||||||||
| Total revenue | $ | 777,707 | $ | 685,083 | $ | 535,404 | ||||||||||||
| Year-over-year growth | 13.5 | % | 28.0 | % | 30.1 | % | ||||||||||||
| Non-GAAP income from operations | $ | 102,221 | $ | 30,386 | $ | 7,599 | ||||||||||||
| Non-GAAP operating margin | 13.1 | % | 4.4 | % | 1.4 | % | ||||||||||||
| Free cash flow | $ | 84,034 | $ | 40,677 | $ | 35,053 |
| As of December 31, | |||||||
|---|---|---|---|---|---|---|---|
| 2023 | 2022 | ||||||
| (dollars in thousands) | |||||||
| Annualized recurring revenue (“ARR”) | $ | 805,670 | $ | 714,231 | |||
| Year-over-year growth | 12.8 | % | 19.2 | % | |||
| Number of customers | 11,526 | 10,929 | |||||
| Year-over-year growth | 5.5 | % | 6.3 | % | |||
| ARR per customer | $ | 69.9 | $ | 65.4 | |||
| Year-over-year growth | 7.0 | % | 12.2 | % |
Total Revenue and Growth. We are focused on driving continued revenue growth through increased sales of our products and professional services to new and existing customers. We monitor total revenue and believe it is useful to investors as a measure of the overall success of our business.
Non-GAAP Income from Operations and Non-GAAP Operating Margin. We monitor non-GAAP income from operations and non-GAAP operating margin, non-GAAP financial measures, to analyze our financial results. We believe non-GAAP income from operations and non-GAAP operating margin are useful to investors, as supplements to U.S. GAAP
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measures, in evaluating our ongoing operational performance and enhancing an overall understanding of our past financial performance and allowing for greater transparency with respect to metrics used by our management in its financial and operational decision-making. See Non-GAAP Financial Results below for further information on non-GAAP income from operations and a reconciliation of non-GAAP income from operations to the comparable GAAP financial measure.
Free Cash Flow. Free cash flow is a non-GAAP measure that we define as cash provided by operating activities less purchases of property and equipment and capitalization of internal-use software costs. We consider free cash flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business after necessary capital expenditures. See Non-GAAP Financial Results below for a reconciliation of non-GAAP free cash flow to the comparable GAAP financial measure.
Annualized Recurring Revenue and Growth. Annualized Recurring Revenue (“ARR”) is defined as the annual value of all recurring revenue related to contracts in place at the end of the period. ARR should be viewed independently of revenue and deferred revenue, as ARR is an operating metric and is not intended to be combined with or replace these items. ARR is not a forecast of future revenue, which can be impacted by contract start and end dates and renewal rates and does not include revenue reported as perpetual license or professional services revenue in our consolidated statement of operations. We use ARR and believe it is useful to investors as a measure of the overall success of our business.
Number of Customers. We believe that the size of our customer base is an indicator of our global market penetration and that our net customer additions are an indicator of the growth of our business. We define a customer as any entity that has an active Rapid7 recurring revenue contract as of the specified measurement date, excluding only InsightOps and Logentries customers with a contract value less than $2,400 per year.
ARR per Customer. ARR per customer is defined as ARR divided by the number of customers at the end of the period.
Non-GAAP Financial Results
To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we provide investors with certain non-GAAP financial measures, including non-GAAP gross profit, non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income (loss), non-GAAP net income (loss) per share, adjusted EBITDA and free cash flow. The presentation of the non-GAAP financial measures is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We use these non-GAAP financial measures for financial and operational decision-making purposes and as a means to evaluate period-to-period comparisons, and use certain non-GAAP financial measures as performance measures under our executive bonus plan. We believe that these non-GAAP financial measures provide useful information about our operating results, enhance the overall understanding of past financial performance and future prospects and allow for greater transparency with respect to metrics used by our management in its financial and operational decision-making. While our non-GAAP financial measures are an important tool for financial and operational decision-making and for evaluating our own operating results over different periods of time, you should review the reconciliation of our non-GAAP financial measures to the comparable GAAP financial measures included below, and not rely on any single financial measure to evaluate our business.
We define non-GAAP gross profit, non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income (loss) and non-GAAP net income (loss) per share as the respective GAAP balances excluding the effect of stock-based compensation expense, amortization of acquired intangible assets, amortization of debt issuance costs and certain other items such as acquisition-related expenses, impairment of long-lived assets, Restructuring Expense, induced conversion expense, change in the fair value of derivative assets and litigation-related expenses. Non-GAAP net income (loss) per basic and diluted share is calculated as non-GAAP net income (loss) divided by the weighted average shares used to compute net income (loss) per share, with the number of weighted average shares decreased, when applicable, to reflect the anti-dilutive impact of the capped call transactions entered into in connection with our convertible senior notes.
We believe these non-GAAP financial measures are useful to investors in assessing our operating performance due to the following factors:
•Stock-based compensation expense. We exclude stock-based compensation expense because of varying available valuation methodologies, subjective assumptions and the variety of equity instruments that can impact our non-cash expense. We believe that providing non-GAAP financial measures that exclude stock-based compensation expense allows for more meaningful comparisons between our operating results from period to period.
•Amortization of acquired intangible assets. We believe that excluding the impact of amortization of acquired intangible assets allows for more meaningful comparisons between operating results from period to period as the intangible assets are valued at the time of acquisition and are amortized over several years after the acquisition.
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•Amortization of debt issuance costs. The expense for the amortization of debt issuance costs related to our convertible senior notes and revolving credit facility is a non-cash item and we believe the exclusion of this interest expense provides a more useful comparison of our operational performance in different periods.
•Induced conversion expense. In conjunction with the third quarter of 2023 partial repurchase of our 2025 Notes, we incurred a non-cash induced conversion expense of $53.9 million. We exclude induced conversion expense because this amount is not indicative of the performance of, or trends in, our business and neither is comparable to the prior period nor predictive of future results.
•Litigation-related expenses. We exclude non-ordinary course litigation expense because we do not consider legal costs and settlement fees incurred in litigation and litigation-related matters of non-ordinary course lawsuits and other disputes to be indicative of our core operating performance. We do not adjust for ordinary course legal expenses, including legal costs and settlement fees resulting from maintaining and enforcing our intellectual property portfolio and license agreements.
•Acquisition-related expenses. We exclude acquisition-related expenses that are unrelated to the current operations and neither are comparable to the prior period nor predictive of future results.
•Change in fair value of derivative assets. The change in fair value of derivative assets related to our capped calls settlement is a non-cash item and we believe the exclusion of this other income (expense) provides a more useful comparison of our operational performance in different periods.
•Impairment of long-lived assets. Impairment of long-lived assets consists of impairment charges allocated to the carrying amount of certain operating right-of-use assets and the associated leasehold improvements when the carrying amounts exceed their respective fair values and we believe the exclusion of the impairment charges provides a more useful comparison of our operational performance in different periods.
•Restructuring Expense. We exclude non-ordinary course restructuring expenses related to the Restructuring Plan because we do not believe these charges are indicative of our core operating performance and we believe the exclusion of the restructuring expense provides a more useful comparison of our performance in different periods.
•Anti-dilutive impact of capped call transaction. Our capped calls transactions are intended to offset potential dilution from the conversion features in our convertible senior notes. Although we cannot reflect the anti-dilutive impact of the capped call transactions under GAAP, we do reflect the anti-dilutive impact of the capped call transactions in non-GAAP net income (loss) per diluted share, when applicable, to provide investors with useful information in evaluating our financial performance on a per share basis.
We define adjusted EBITDA as net loss before (1) interest income, (2) interest expense, (3) other income (expense), net, (4) provision for income taxes, (5) depreciation expense, (6) amortization of intangible assets, (7) stock-based compensation expense, (8) acquisition-related expenses, (9) litigation-related expenses, (10) impairment of long-lived assets and (11) restructuring expense. We believe that the use of adjusted EBITDA is useful to investors and other users of our financial statements in evaluating our operating performance because it provides them with an additional tool to compare business performance across companies and across periods.
Our non-GAAP financial measures may not provide information that is directly comparable to that provided by other companies in our industry, as other companies in our industry may calculate non-GAAP financial results differently, particularly related to non-recurring, unusual items. In addition, there are limitations in using non-GAAP financial measures because the non-GAAP financial measures are not prepared in accordance with GAAP, may be different from non-GAAP financial measures used by other companies and exclude expenses that may have a material impact upon our reported financial results. Further, stock-based compensation expense has been and will continue to be for the foreseeable future a significant recurring expense in our business and an important part of the compensation provided to our employees.
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The following tables reconcile GAAP gross profit to non-GAAP gross profit for the years ended December 31, 2023, 2022 and 2021:
| Year Ended December 31, | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||||||
| (in thousands) | ||||||||||||||||||
| GAAP total gross profit | $ | 545,966 | $ | 470,734 | $ | 366,456 | ||||||||||||
| Stock-based compensation expense | 10,700 | 10,367 | 6,491 | |||||||||||||||
| Amortization of acquired intangible assets | 18,386 | 18,493 | 15,373 | |||||||||||||||
| Non-GAAP total gross profit | $ | 575,052 | $ | 499,594 | $ | 388,320 |
| Year Ended December 31, | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||||||
| (in thousands) | ||||||||||||||||||
| GAAP gross profit – products | $ | 537,264 | $ | 465,323 | $ | 360,070 | ||||||||||||
| Stock-based compensation expense | 8,202 | 7,562 | 4,357 | |||||||||||||||
| Amortization of acquired intangible assets | 18,386 | 18,493 | 15,373 | |||||||||||||||
| Non-GAAP gross profit – products | $ | 563,852 | $ | 491,378 | $ | 379,800 |
| Year Ended December 31, | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||||||
| (in thousands) | ||||||||||||||||||
| GAAP gross profit – professional services | $ | 8,702 | $ | 5,411 | $ | 6,386 | ||||||||||||
| Stock-based compensation expense | 2,498 | 2,805 | 2,134 | |||||||||||||||
| Non-GAAP gross profit – professional services | $ | 11,200 | $ | 8,216 | $ | 8,520 |
The following table reconciles GAAP loss from operations to non-GAAP income from operations for the years ended December 31, 2023, 2022 and 2021:
| Year Ended December 31, | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||||||
| (in thousands) | ||||||||||||||||||
| GAAP loss from operations | $ | (80,733) | $ | (111,614) | $ | (120,065) | ||||||||||||
| Stock-based compensation expense | 108,081 | 119,902 | 102,579 | |||||||||||||||
| Amortization of acquired intangible assets | 21,499 | 21,983 | 17,305 | |||||||||||||||
| Acquisition-related expenses | 363 | — | 7,211 | |||||||||||||||
| Litigation-related expenses | — | 115 | 569 | |||||||||||||||
| Impairment of long-lived assets | 30,784 | — | — | |||||||||||||||
| Restructuring expense | 22,227 | — | — | |||||||||||||||
| Non-GAAP income from operations | $ | 102,221 | $ | 30,386 | $ | 7,599 |
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The following table reconciles GAAP net loss to non-GAAP net (loss) income for the years ended December 31, 2023, 2022 and 2021:
| Year Ended December 31, | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||||||
| (in thousands, except share and per share data) | ||||||||||||||||||
| GAAP net loss | $ | (149,260) | $ | (124,717) | $ | (146,334) | ||||||||||||
| Stock-based compensation expense | 108,081 | 119,902 | 102,579 | |||||||||||||||
| Amortization of acquired intangible assets | 21,499 | 21,983 | 17,305 | |||||||||||||||
| Acquisition-related expenses | 363 | — | 16,176 | |||||||||||||||
| Litigation-related expenses | — | 115 | 569 | |||||||||||||||
| Amortization of debt issuance costs | 4,138 | 4,085 | 3,982 | |||||||||||||||
| Induced conversion expense | 53,889 | — | 2,740 | |||||||||||||||
| Change in fair value of derivative assets | 15,511 | — | — | |||||||||||||||
| Impairment of long-lived assets | 30,784 | — | — | |||||||||||||||
| Restructuring expense | 22,227 | — | — | |||||||||||||||
| Non-GAAP net (loss) income | $ | 107,232 | $ | 21,368 | $ | (2,983) | ||||||||||||
| Interest expense of convertible senior notes (1) | 2,667 | 1,500 | — | |||||||||||||||
| Numerator for non-GAAP earnings per share calculation | $ | 109,899 | $ | 22,868 | $ | (2,983) | ||||||||||||
| Weighted average shares used in GAAP earnings per share calculation, basic | 60,756,087 | 58,552,065 | 55,270,998 | |||||||||||||||
| Dilutive effect of convertible senior notes (1) | 10,429,891 | 5,803,831 | — | |||||||||||||||
| Dilutive effect of employee equity incentive plans (2) | 916,134 | 1,251,725 | — | |||||||||||||||
| Weighted average shares used in non-GAAP earnings per share calculation, diluted | 72,102,112 | 65,607,621 | 55,270,998 | |||||||||||||||
| Non-GAAP net income (loss) per share: | ||||||||||||||||||
| Basic | $ | 1.76 | $ | 0.36 | $ | (0.05) | ||||||||||||
| Diluted | $ | 1.52 | $ | 0.35 | $ | (0.05) | ||||||||||||
| (1) We use the if-converted method to compute diluted earnings per share with respect to our Notes. There was no add-back of interest expense or additional dilutive shares related to the Notes where the effect was anti-dilutive. On an if converted basis, for the year ended December 31, 2023, the 2029 Notes and 2027 Notes were dilutive and the 2025 Notes were anti-dilutive and for the year ended December 31, 2022, the 2025 Notes were dilutive and the 2027 Notes were anti-dilutive. | ||||||||||||||||||
| (2) We use the treasury method to compute the dilutive effect of employee equity incentive plan awards. |
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The following table reconciles GAAP net loss to adjusted EBITDA for the years ended December 31, 2023, 2022 and 2021:
| Year Ended December 31, | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||||||
| (in thousands) | ||||||||||||||||||
| Net loss | $ | (149,260) | $ | (124,717) | $ | (146,334) | ||||||||||||
| Interest income | (10,177) | (1,813) | (365) | |||||||||||||||
| Interest expense | 64,700 | 10,982 | 14,292 | |||||||||||||||
| Other (income) expense, net | 14,522 | 1,522 | 1,921 | |||||||||||||||
| (Benefit from) provision for income taxes | (518) | 2,412 | 10,421 | |||||||||||||||
| Depreciation expense | 14,047 | 13,571 | 12,342 | |||||||||||||||
| Amortization of intangible assets | 31,892 | 27,467 | 21,159 | |||||||||||||||
| Stock-based compensation expense | 108,081 | 119,902 | 102,579 | |||||||||||||||
| Acquisition-related expenses | 363 | — | 7,211 | |||||||||||||||
| Litigation-related expenses | — | 115 | 569 | |||||||||||||||
| Impairment of long-lived assets | 30,784 | — | — | |||||||||||||||
| Restructuring expense | 22,227 | — | — | |||||||||||||||
| Adjusted EBITDA | $ | 126,661 | $ | 49,441 | $ | 23,795 |
The following table reconciles net cash provided by operating activities to free cash flow for the years ended December 31, 2023, 2022 and 2021:
| Year Ended December 31, | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | |||||||||||||||
| (in thousands) | |||||||||||||||||
| Net cash provided by operating activities | $ | 104,278 | $ | 78,204 | $ | 53,917 | |||||||||||
| Less: Purchases of property and equipment | (4,366) | (20,382) | (9,010) | ||||||||||||||
| Less: Capitalized internal-use software costs | (15,878) | (17,145) | (9,854) | ||||||||||||||
| Free cash flow | $ | 84,034 | $ | 40,677 | $ | 35,053 |
Components of Results of Operations
Revenue
We generate revenue primarily from selling products and professional services through a variety of delivery models to meet the needs of our diverse customer base.
Products
We generate products revenue from the sale of (1) cloud-based subscriptions, (2) managed services offerings, which utilize our products and (3) software licenses with related maintenance and support and content subscription, as applicable. Software license revenue consists of revenues from term licenses. When software licenses are purchased, maintenance and support and content subscription, as applicable, is bundled with the license for the term period.
Professional Services
We generate professional service revenue from the sale of deployment and training services related to our products, incident response services and security advisory services.
Cost of Revenue
Our total cost of revenue consists of the costs of products and professional services, as noted below. In addition, cost of revenue includes overhead costs for depreciation, facilities, IT, information security, and recruiting. Our IT overhead costs include IT personnel compensation costs and costs associated with our IT infrastructure. All overhead costs are allocated based on relative headcount.
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Cost of Products
Cost of products consists of personnel and related costs for our content, support, managed service and cloud operations teams, including salaries and other payroll related costs, bonuses, stock-based compensation and allocated overhead costs. Also included in cost of products are software license fees, cloud computing costs and internet connectivity expenses directly related to delivering our products, amortization of contract fulfillment costs, as well as amortization of certain intangible assets including internally developed software.
Cost of Professional Services
Cost of professional services consists of personnel and related costs for our professional services team, including salaries and other payroll related costs, bonuses, stock-based compensation, costs of contracted third-party vendors, travel and entertainment expenses and allocated overhead costs.
We expect our cost of revenue to increase on an absolute dollar basis as we continue to grow our revenue.
Gross Margin
Gross margin, or gross profit as a percentage of revenue, has been and will continue to be affected by a variety of factors, including the average sales price of our products and services, transaction volume growth, the mix of revenue between software licenses, cloud-based subscriptions, managed services and professional services and changes in cloud computing costs.
We expect our gross margins to fluctuate over time depending on the factors described above.
Operating Expenses
Operating expenses consist of research and development, sales and marketing, general and administrative expenses, impairment of long-lived assets and restructuring. Operating expenses include overhead costs for depreciation, facilities, IT, information security and recruiting. Our IT overhead costs include IT personnel compensation costs and costs associated with our IT infrastructure. All overhead costs are allocated based on relative headcount.
Research and Development Expense
Research and development expense consists of personnel costs for our research and development team, including salaries and other payroll related costs, bonuses and stock-based compensation. Additional expenses include third-party infrastructure costs, travel and entertainment, consulting and professional fees for third-party development resources as well as allocated overhead costs.
We expect research and development expense to decrease as a percentage of total revenue in the near term.
Sales and Marketing Expense
Sales and marketing expense consists of personnel costs for our sales and marketing team, including salaries and other payroll related costs, commissions, including amortization of deferred commissions, bonuses and stock-based compensation. Additional expenses include marketing activities and promotional events, travel and entertainment, training costs, amortization of certain intangible assets and allocated overhead costs.
We expect sales and marketing expense to decrease as a percentage of total revenue in the near term.
General and Administrative Expense
General and administrative expense consists of personnel costs for our executive, legal, human resources, and finance and accounting departments, including salaries and other payroll related costs, bonuses and stock-based compensation. Additional expenses include travel and entertainment, professional fees, litigation-related expenses, insurance, acquisition-related expenses, amortization of certain intangible assets and allocated overhead costs.
We expect general and administrative expense to decrease as a percentage of total revenue in the near term.
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Impairment of Long-Lived Assets
Impairment of long-lived assets consists of impairment charges allocated to the carrying amount of certain operating right-of-use assets and the associated leasehold improvements when the carrying amounts exceed their respective fair values.
Restructuring Expense
Restructuring expense consist of charges related to the Restructuring Plan such as employee transition, notice period and severance payments and employee benefits and related facilitation costs. For further information, refer to Note 19, Restructuring, in the Notes to our Consolidated Financial Statements.
Interest Income
Interest income consists primarily of interest income on our cash and cash equivalents and our short and long-term investments.
Interest Expense
Interest expense consists primarily of contractual interest expense, amortization of debt issuance costs related to our convertible senior notes and revolving credit facility and induced conversion expense. We expect interest expense in the near term to represent contractual interest expense and amortization of debt issuance costs related to our convertible senior notes and revolving credit facility.
Other Income (Expense), Net
Other income (expense), net consists primarily of the change in fair value of derivative assets and unrealized and realized gains and losses related to changes in foreign currency exchange rates.
Provision for Income Taxes
Provision for income taxes consists of domestic and foreign taxes on income and withholding taxes. We maintain a substantially full valuation allowance for domestic and certain foreign deferred tax assets, including net operating loss carryforwards and tax credits. Based on our history of losses, we expect to maintain this substantially full valuation allowance for the foreseeable future as it is more likely than not that some or all of those deferred tax assets may not be realized.
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Results of Operations
| Year Ended December 31, | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||
| (in thousands) | ||||||||||||||
| Consolidated Statement of Operations Data: | ||||||||||||||
| Revenue: | ||||||||||||||
| Products | $ | 740,168 | $ | 647,535 | $ | 500,843 | ||||||||
| Professional services | 37,539 | 37,548 | 34,561 | |||||||||||
| Total revenue | 777,707 | 685,083 | 535,404 | |||||||||||
| Cost of revenue:(1) | ||||||||||||||
| Products | 202,904 | 182,212 | 140,773 | |||||||||||
| Professional services | 28,837 | 32,137 | 28,175 | |||||||||||
| Total cost of revenue | 231,741 | 214,349 | 168,948 | |||||||||||
| Operating expenses:(1) | ||||||||||||||
| Research and development | 176,776 | 189,970 | 160,779 | |||||||||||
| Sales and marketing | 312,636 | 307,409 | 247,453 | |||||||||||
| General and administrative | 84,276 | 84,969 | 78,289 | |||||||||||
| Impairment of long-lived assets | 30,784 | — | — | |||||||||||
| Restructuring | 22,227 | — | — | |||||||||||
| Total operating expenses | 626,699 | 582,348 | 486,521 | |||||||||||
| Loss from operations | (80,733) | (111,614) | (120,065) | |||||||||||
| Interest income | 10,177 | 1,813 | 365 | |||||||||||
| Interest expense | (64,700) | (10,982) | (14,292) | |||||||||||
| Other income (expense), net | (14,522) | (1,522) | (1,921) | |||||||||||
| Loss before income taxes | (149,778) | (122,305) | (135,913) | |||||||||||
| (Benefit from) provision for income taxes | (518) | 2,412 | 10,421 | |||||||||||
| Net loss | $ | (149,260) | $ | (124,717) | (146,334) |
(1)Cost of revenue and operating expenses include stock-based compensation expense and depreciation and amortization expense as follows:
| Year Ended December 31, | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||
| (in thousands) | ||||||||||||||
| Stock-based compensation expense: | ||||||||||||||
| Cost of revenue | $ | 10,700 | $ | 10,367 | $ | 6,491 | ||||||||
| Research and development | 38,022 | 49,940 | 46,622 | |||||||||||
| Sales and marketing | 29,325 | 31,217 | 23,828 | |||||||||||
| General and administrative | 30,034 | 28,378 | 25,638 | |||||||||||
| Total stock-based compensation expense | $ | 108,081 | $ | 119,902 | $ | 102,579 |
| Year Ended December 31, | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||
| (in thousands) | ||||||||||||||
| Depreciation and amortization expense: | ||||||||||||||
| Cost of revenue | $ | 31,447 | $ | 26,520 | $ | 21,484 | ||||||||
| Research and development | 4,217 | $ | 4,133 | 3,566 | ||||||||||
| Sales and marketing | 7,801 | $ | 7,742 | 6,277 | ||||||||||
| General and administrative | 2,474 | $ | 2,643 | 2,174 | ||||||||||
| Total depreciation and amortization expense | $ | 45,939 | $ | 41,038 | $ | 33,501 |
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The following table sets forth our consolidated statements of operations data expressed as a percentage of revenue:
| Year Ended December 31, | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||
| Consolidated Statement of Operations Data: | ||||||||||||
| Revenue: | ||||||||||||
| Products | 95.2 | % | 94.5 | % | 93.5 | % | ||||||
| Professional services | 4.8 | 5.5 | 6.5 | |||||||||
| Total revenue | 100.0 | 100.0 | 100.0 | |||||||||
| Cost of revenue: | ||||||||||||
| Products | 26.1 | 26.6 | 26.3 | |||||||||
| Professional services | 3.7 | 4.7 | 5.3 | |||||||||
| Total cost of revenue | 29.8 | 31.3 | 31.6 | |||||||||
| Operating expenses: | ||||||||||||
| Research and development | 22.7 | 27.7 | 30.0 | |||||||||
| Sales and marketing | 40.2 | 44.9 | 46.2 | |||||||||
| General and administrative | 10.8 | 12.4 | 14.6 | |||||||||
| Impairment of long-lived assets | 4.0 | — | — | |||||||||
| Restructuring | 2.9 | — | — | |||||||||
| Total operating expenses | 80.6 | 85.0 | 90.8 | |||||||||
| Loss from operations | (10.4) | (16.3) | (22.4) | |||||||||
| Interest income | 1.3 | 0.3 | 0.1 | |||||||||
| Interest expense | (8.3) | (1.6) | (2.7) | |||||||||
| Other income (expense), net | (1.9) | (0.2) | (0.4) | |||||||||
| Loss before income taxes | (19.3) | (17.8) | (25.4) | |||||||||
| Provision for income taxes | (0.1) | 0.4 | 1.9 | |||||||||
| Net loss | (19.2) | % | (18.2) | % | (27.3) | % |
Comparison of the Year Ended December 31, 2023 and 2022
Revenue
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| Revenue: | ||||||||||||||
| Products | $ | 740,168 | $ | 647,535 | $ | 92,633 | 14.3 | % | ||||||
| Professional services | 37,539 | 37,548 | (9) | — | % | |||||||||
| Total revenue | $ | 777,707 | $ | 685,083 | $ | 92,624 | 13.5 | % |
Total revenue increased by $92.6 million in 2023 compared to 2022 and consisted of a $2.2 million increase in revenue from new customers and a $90.4 million increase in revenue from existing customers. The $90.4 million increase in revenue from existing customers was due to an increase in revenue from renewals, upsells and cross-sells as a result of the continued growth of our existing customer base. Revenue from new customers represents the revenue recognized from the customer's initial purchase.
The increase in total revenue in 2023 compared to 2022 was comprised of $65.6 million generated from sales in North America and $27.0 million generated from sales from the rest of the world.
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Cost of Revenue
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| Cost of revenue: | ||||||||||||||
| Products | $ | 202,904 | $ | 182,212 | $ | 20,692 | 11.4 | % | ||||||
| Professional services | 28,837 | 32,137 | (3,300) | (10.3) | % | |||||||||
| Total cost of revenue | $ | 231,741 | $ | 214,349 | $ | 17,392 | 8.1 | % | ||||||
| Gross margin %: | ||||||||||||||
| Products | 72.6 | % | 71.9 | % | ||||||||||
| Professional services | 23.2 | % | 14.4 | % | ||||||||||
| Total gross margin % | 70.2 | % | 68.7 | % |
Total cost of revenue increased by $17.4 million in 2023 compared to 2022, primarily due to a $10.0 million increase in cloud computing costs related to growing cloud-based subscription and managed services revenue, a $4.9 million increase in amortization expense for capitalized internally-developed software, a $2.3 million increase in personnel costs, inclusive of a $0.3 million increase in stock-based compensation expense, and a $0.1 million increase in other expenses.
Total gross margin percentage increased in 2023 compared to 2022. The increase in products gross margin was driven by our ability to scale as our revenue continues to grow. The increase in professional services gross margin in 2023 compared to 2022 was primarily due to a decrease in personnel costs.
Operating Expenses
Research and Development Expense
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| Research and development | $ | 176,776 | $ | 189,970 | $ | (13,194) | (6.9) | % | ||||||
| % of revenue | 22.7 | % | 27.7 | % |
Research and development expense decreased by $13.2 million in 2023 compared to 2022, primarily due to a $14.2 million decrease in personnel costs, inclusive of a $11.9 million decrease in stock-based compensation expense, resulting from a decrease in headcount primarily due to the Restructuring Plan, and a $2.5 million decrease in other expenses. These decreases were partially offset by a $3.5 million write-off of capitalized internal-use software projects.
Sales and Marketing Expense
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| Sales and marketing | $ | 312,636 | $ | 307,409 | $ | 5,227 | 1.7 | % | ||||||
| % of revenue | 40.2 | % | 44.9 | % |
Sales and marketing expense increased by $5.2 million in 2023 compared to 2022, primarily due to a $7.6 million increase in personnel costs, net of a $1.7 million decrease in stock-based compensation expense, resulting from a decrease in headcount primarily due to the Restructuring Plan. This increase was partially offset by a decrease of $1.7 million in marketing and advertising expenses and a $0.7 million decrease in other expenses.
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General and Administrative Expense
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| General and administrative | $ | 84,276 | $ | 84,969 | $ | (693) | (0.8) | % | ||||||
| % of revenue | 10.8 | % | 12.4 | % |
General and administrative expense decreased by $0.7 million in 2023 compared to 2022, primarily due to a $2.8 million increase in professional fees, partially offset by a $1.9 million decrease in other expenses.
Impairment of Long-Lived Assets
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| Impairment of long-lived assets | $ | 30,784 | $ | — | $ | 30,784 | 100.0 | % | ||||||
| % of revenue | 4.0 | % | — | % |
Impairment of long-lived assets expense increased by $30.8 million in 2023 compared to 2022, due to an impairment charge recorded after a triggering event related to a change in usage of certain idle office space at our corporate headquarters in Boston, Massachusetts as well as idle office spaces located in Plano, Texas, Los Angeles, California and Toronto, Canada indicated that the carrying value of our right of use and other lease-related assets may not be fully recoverable.
Restructuring Expense
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| Restructuring | $ | 22,227 | $ | — | $ | 22,227 | 100.0 | % | ||||||
| % of revenue | 2.9 | % | — | % |
Restructuring expense increased by $22.2 million in 2023 compared to 2022, due to restructuring charges consisting of employee transition, notice period and severance payments and employee benefits and related facilitation costs related to our Restructuring Plan. Refer to Note 19, Restructuring, in the Notes to our Consolidated Financial Statements for further details on our Restructuring Plan.
Interest Income
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| Interest income | $ | 10,177 | $ | 1,813 | $ | 8,364 | 461.3 | % | ||||||
| % of revenue | 1.3 | % | 0.3 | % |
Interest income increased by $8.4 million in 2023 compared to 2022, primarily due to an increase in interest rates.
Interest Expense
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| Interest expense | $ | (64,700) | $ | (10,982) | $ | (53,718) | 489.1 | % | ||||||
| % of revenue | (8.3) | % | (1.6) | % |
Interest expense increased by $53.7 million in 2023 compared to 2022, primarily due to $53.9 million of induced conversion expense incurred in conjunction with the partial repurchase of the 2025 Notes.
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Other Income (Expense), Net
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| Other income (expense), net | $ | (14,522) | $ | (1,522) | $ | (13,000) | 854.1 | % | ||||||
| % of revenue | (1.9) | % | (0.2) | % |
Other income (expense), net increased by $13.0 million in 2023 compared to 2022, due to a $15.5 million expense for the change in fair value of derivative assets related to our 2023 Capped Calls settlement and a decrease in realized and unrealized foreign currency gains, primarily related to the euro and British pound sterling.
(Benefit From) Provision for Income Taxes
| Year Ended December 31, | Change | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | $ | % | |||||||||||
| (dollars in thousands) | ||||||||||||||
| (Benefit from) provision for income taxes | $ | (518) | $ | 2,412 | $ | (2,930) | (121.5) | % | ||||||
| % of revenue | (0.1) | % | 0.4 | % |
In 2023, the benefit from income taxes was $0.5 million, primarily due to changes in valuation allowance related to foreign entity deferred tax assets, compared to a provision for income taxes of $2.4 million in 2022.
Comparison of the Year Ended December 31, 2022 and 2021
We have elected not to include a discussion of our consolidated results for 2022 compared to 2021 in this report in reliance upon Instruction 1 to Item 303(b) of Regulation S-K. This discussion can be found in our Annual Report on Form 10-K for the year ended December 31, 2022, which was filed with the SEC on February 24, 2023.
Liquidity and Capital Resources
As of December 31, 2023, we had $213.6 million in cash and cash equivalents, $225.7 million in investments that have maturities ranging from one to thirteen months and an accumulated deficit of $1.0 billion. Since our inception, we have generated significant losses and we may generate losses for the foreseeable future. Our principal sources of liquidity are cash and cash equivalents, investments and our Credit and Security Agreement (the “Credit Agreement”). To date, we have financed our operations primarily through private and public equity financings, issuance of convertible senior notes and through cash generated by operating activities.
We believe that our existing cash and cash equivalents, our investments, our available borrowings under our Credit Agreement and cash generated by operating activities will be sufficient to meet our operating and capital requirements for at least the next 12 months. Our foreseeable cash needs, in addition to our recurring operating expenses, include our expected capital expenditures to support expansion of our infrastructure and workforce, office facilities lease obligations, purchase commitments, including our cloud infrastructure services (including with Amazon Web Services (“AWS”)), potential future acquisitions of technology businesses and any election we make to redeem our convertible senior notes.
Our future capital requirements will depend on many factors, including our growth rate, the timing and extent of spending to support research and development efforts, the expansion of sales and marketing activities, particularly internationally, the introduction of new and enhanced products and service offerings, the cost of any future acquisitions of technology or businesses and any election we make to redeem our convertible senior notes. In the event that additional financing is required from outside sources, we may be unable to raise the funds on acceptable terms, if at all. If we are unable to raise additional capital on terms satisfactory to us when we require it, our business, operating results and financial condition could be adversely affected.
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Cash Flows
The following table shows a summary of our cash flows for the years ended December 31, 2023 and 2022:
| Year Ended December 31, | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2022 | 2021 | ||||||||||||
| (in thousands) | ||||||||||||||
| Cash, cash equivalents and restricted cash at beginning of period | $ | 207,804 | $ | 165,017 | $ | 173,617 | ||||||||
| Net cash provided by operating activities | 104,278 | 78,204 | 53,917 | |||||||||||
| Net cash used in investing activities | (178,754) | (39,988) | (325,378) | |||||||||||
| Net cash provided by financing activities | 79,597 | 7,416 | 264,133 | |||||||||||
| Effects of exchange rates on cash, cash equivalents and restricted cash | 1,202 | (2,845) | (1,272) | |||||||||||
| Cash, cash equivalents and restricted cash at end of period | $ | 214,127 | $ | 207,804 | $ | 165,017 |
Uses of Funds
Our historical uses of cash have primarily consisted of cash used for operating activities such as expansion of our sales and marketing operations, research and development activities and other working capital needs, as well as cash used for business acquisitions and purchases of property and equipment, including leasehold improvements for our facilities.
Operating Activities
Operating activities provided $104.3 million of cash and cash equivalents for the year ended December 31, 2023, which reflects continued growth in revenue partially offset by our continued investments in our operations and the timing of working capital adjustments. Cash provided by operating activities reflected our net loss of $149.3 million and an increase in our net operating assets and liabilities of $0.4 million, offset by non-cash charges of $253.2 million related primarily to depreciation and amortization, stock-based compensation expense, deferred income taxes, impairment of long-lived assets, change in fair value of derivative assets, amortization of debt issuance costs and other non-cash charges. The change in our net operating assets and liabilities was primarily due to a $30.5 million increase in deferred revenue due to increased billings and a $5.4 million increase in accounts payable and a $2.4 million increase in accrued expenses, which each had a positive impact on operating cash flow. These factors were offset by an $18.5 million increase in deferred contract acquisition and fulfillment costs, a $14.0 million increase in accounts receivable, a $4.1 million increase in prepaid expenses and a $1.3 million decrease in other liabilities , which each had a negative impact on operating cash flow.
Operating activities provided $78.2 million of cash in 2022, which reflects continued growth in revenue partially offset by our continued investments in our operations and a net benefit from changes in working capital items. Cash provided by operating activities reflected our net loss of $124.7 million, offset by a decrease in our net operating assets of $39.5 million and non-cash charges of $163.4 million related primarily to depreciation and amortization, stock-based compensation expense, deferred income taxes, amortization of debt issuance costs and other non-cash charges. The decrease in our net operating assets was primarily due to a $52.5 million increase in deferred revenue due to increased billings, a $8.0 million increase in accounts payable, an increase in accrued expenses of $3.7 million and a $2.4 million increase in other liabilities, which each had a positive impact on operating cash flow. These factors were partially offset by a $15.9 million increase in deferred contract acquisition and fulfillment costs, a $9.0 million increase in accounts receivable and a $2.2 million increase in prepaid expenses and other assets, which each had a negative impact on operating cash flow.
Investing Activities
Investing activities used $178.8 million of cash for the year ended December 31, 2023, consisting of $126.4 million in purchases of investments, net of sales and maturities, $34.8 million of cash paid for the acquisition of Minerva, $15.9 million for capitalization of internal-use software costs, $4.4 million in capital expenditures to purchase computer equipment and leasehold improvements, partially offset by $2.7 million in proceeds from other investments.
Investing activities used $40.0 million of cash in 2022, consisting of $20.4 million in capital expenditures to purchase computer equipment and leasehold improvements, $17.1 million for capitalization of internal-use software costs, $1.5 million of investment purchases, net of sales and maturities, and $1.0 million of other investments.
Financing Activities
Financing activities provided $79.6 million for the year ended December 31, 2023, which consisted primarily of $292.1 million in proceeds from the issuance of the 2029 Notes, net of issuance costs paid of $7.9 million, $17.5 million in proceeds from the
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settlement of the 2023 Capped Calls, $11.3 million in proceeds from the issuance of common stock purchased by employees under the Rapid7, Inc. 2015 Employee Stock Purchase Plan (“ESPP”) and $3.1 million in proceeds from the exercise of stock options, partially offset by $200.0 million for the repurchase and conversion of the 2025 Notes, $36.6 million for the purchase of the 2029 Capped Calls, $5.6 million in withholding taxes paid for the net share settlement of equity awards and $2.3 million in payments related to the acquisition of IntSights.
Financing activities provided $7.4 million of cash in 2022, which consisted primarily of $11.9 million in proceeds from the issuance of common stock purchased by employees under the Rapid7, Inc. 2015 Employee Stock Purchase Plan (“ESPP”) and $3.3 million in proceeds from the exercise of stock options, partially offset by $7.5 million in withholding taxes paid for the net share settlement of equity awards and $0.3 million in payments related to the acquisition of Velocidex.
Off-Balance Sheet Arrangements
We do not have any relationships with unconsolidated entities or financial partnerships, including entities sometimes referred to as structured finance or special purpose entities that were established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. We do not engage in off-balance sheet financing arrangements. In addition, we do not engage in trading activities involving non-exchange traded contracts. We therefore believe that we are not materially exposed to any financing, liquidity, market or credit risk that could arise if we had engaged in these relationships.
Critical Accounting Estimates
Our consolidated financial statements are prepared in accordance with generally accepted accounting principles in the United States (“GAAP”). The preparation of our consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses and disclosures. We base our estimates and assumptions on historical experience and other factors that we believe to be reasonable under the circumstances. We evaluate our estimates and assumptions on an ongoing basis. Our actual results may differ from these estimates.
Our significant accounting policies, including those considered to be critical accounting estimates are summarized in Note 2, Summary of Significant Accounting Policies, in the Notes to our Consolidated Financial Statements included in this Annual Report on Form 10-K.
Revenue Recognition
We generate revenue primarily from: (1) product subscriptions from the sale of cloud-based subscriptions, managed services, term software licenses, content subscriptions and maintenance and support associated with our software licenses and (2) professional services from the sale of our deployment and training services related to our solutions, incident response services, penetration testing and security advisory services.
The majority of our contracts with customers contain multiple performance obligations. For these contracts, we account for individual performance obligations separately if they are distinct. The transaction price is allocated to the separate performance obligations on a relative standalone selling price (“SSP”) basis. We determine SSP of our products and services based on our overall pricing objectives using all information reasonably available to us, taking into consideration market conditions and other factors, including the geographic locations of our customers, negotiated discounts from price lists and selling method (i.e., partner or direct). When available, we use directly observable stand-alone transactions to determine SSP. When not regularly sold on a stand-alone basis, we estimate SSP for our products and services utilizing historical sales data, including discounts from list price. The historical data is aggregated and analyzed by geographic location and selling method to establish a median or average price. Once SSP is established it is applied consistently to all transactions involving that product or service utilizing a portfolio approach.
Deferred Contract Acquisition Costs
We defer contract costs that are recoverable and incremental to obtaining customer contracts. Contract costs, which primarily consist of sales commissions, are amortized on a systematic basis that is consistent with the transfer to the customer of the goods or services to which the asset relates. Contract costs for a new customer, upsell or cross-sell are amortized on a straight-line basis over an estimated period of benefit of five years as sales commissions on initial sales are not commensurate with sales commissions on contract renewals. We determined the estimated period of benefit by taking into consideration the contractual term and expected renewals of customer contracts, our technology and other factors, including the fact that commissions paid on renewals are not commensurate with commissions paid on initial sales transactions. Contract costs relating to contract renewals are deferred and amortized on a straight-line basis over the weighted average contract length of renewal contracts. Contract costs for professional services arrangements are expensed as incurred in accordance with the practical expedient as the contractual period of our professional services arrangements is one year or less. We periodically review the carrying amount of
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deferred contract acquisition costs to determine whether events or changes in circumstances have occurred that could impact the period of benefit.
Recent Accounting Pronouncements
See Note 2, Summary of Significant Accounting Policies, in the Notes to our Consolidated Financial Statements in Item 8 of Part II of this Annual Report on Form 10-K for a description of recent accounting pronouncements and our expectation of their impact, if any, on our results of operations and financial conditions.