MARRIOTT INTERNATIONAL INC /MD/ (MAR)
SIC breadcrumb: Services > SIC Major Group 70 > SIC 7011 Hotels & Motels
SEC company page: https://www.sec.gov/edgar/browse/?CIK=1048286. Latest filing source: 0001048286-26-000007.
Informational only. Descriptive public-record data — not a rating, forecast, or investment advice. See Disclaimer.
At a glance
- Revenue
- 26,186,000,000 USD verified
- Net income
- 2,601,000,000 USD verified
- Assets
- 27,540,000,000 USD verified
- Free cash flow
- 2,608,000,000 USD computed
- Net margin
- 9.93% computed
- Operating margin
- 15.81% computed
- Revenue YoY
- +4.33% computed
Peer & cluster context
Peer comparisons including MAR
- Lodging and hotel operators: peer review · market-risk page
Peer percentile fingerprint
Percentile = share of the N covered peers reporting that ratio whose value is lower (ties counted half); computed among grepcent-covered companies in SIC industry 7011 Hotels & Motels, not the whole market. A higher percentile means a higher value of the ratio, not a better company. Ratios with fewer than 8 reporting peers are omitted. Latest reported values per company; fiscal periods may differ. Descriptive arithmetic - not a score, rating, or ranking.
Selected Fundamentals
| Metric | Value | Unit | FY | Filed |
|---|---|---|---|---|
| Revenue | 26,186,000,000 | USD | 2025 | 2026-02-10 |
| Net income | 2,601,000,000 | USD | 2025 | 2026-02-10 |
| Assets | 27,540,000,000 | USD | 2025 | 2026-02-10 |
Financials
Annual standardized facts from SEC companyfacts as of latest extracted filing date 2026-02-10. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001048286.json. Derived margins, ratios, and free cash flow are computed from the extracted annual SEC facts.
| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 15,407,000,000 | 20,452,000,000 | 20,758,000,000 | 20,972,000,000 | 10,571,000,000 | 13,857,000,000 | 20,773,000,000 | 23,713,000,000 | 25,100,000,000 | 26,186,000,000 |
| Net income | 808,000,000 | 1,459,000,000 | 1,907,000,000 | 1,273,000,000 | -267,000,000 | 1,099,000,000 | 2,358,000,000 | 3,083,000,000 | 2,375,000,000 | 2,601,000,000 |
| Operating income | 1,424,000,000 | 2,504,000,000 | 2,366,000,000 | 1,800,000,000 | 84,000,000 | 1,750,000,000 | 3,462,000,000 | 3,864,000,000 | 3,767,000,000 | 4,141,000,000 |
| Diluted EPS | 2.73 | 3.84 | 5.38 | 3.80 | -0.82 | 3.34 | 7.24 | 10.18 | 8.33 | 9.51 |
| Operating cash flow | 1,619,000,000 | 2,227,000,000 | 2,357,000,000 | 1,685,000,000 | 1,639,000,000 | 1,177,000,000 | 2,363,000,000 | 3,170,000,000 | 2,749,000,000 | 3,212,000,000 |
| Capital expenditures | 452,000,000 | 750,000,000 | 604,000,000 | |||||||
| Dividends paid | 374,000,000 | 482,000,000 | 543,000,000 | 612,000,000 | 156,000,000 | 0.00 | 321,000,000 | 587,000,000 | 682,000,000 | 718,000,000 |
| Share buybacks | 568,000,000 | 3,013,000,000 | 2,850,000,000 | 2,260,000,000 | 150,000,000 | 0.00 | 2,566,000,000 | 3,953,000,000 | 3,762,000,000 | 3,300,000,000 |
| Assets | 24,140,000,000 | 23,846,000,000 | 23,696,000,000 | 25,051,000,000 | 24,701,000,000 | 25,553,000,000 | 24,815,000,000 | 25,674,000,000 | 26,182,000,000 | 27,540,000,000 |
| Stockholders' equity | 5,121,000,000 | 3,582,000,000 | 2,225,000,000 | 703,000,000 | 430,000,000 | 1,414,000,000 | 568,000,000 | -682,000,000 | -2,992,000,000 | -3,771,000,000 |
| Cash and cash equivalents | 858,000,000 | 383,000,000 | 316,000,000 | 225,000,000 | 877,000,000 | 1,393,000,000 | 507,000,000 | 338,000,000 | 396,000,000 | 358,000,000 |
| Free cash flow | 2,718,000,000 | 1,999,000,000 | 2,608,000,000 |
Ratios
| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Net margin | 5.24% | 7.13% | 9.19% | 6.07% | -2.53% | 7.93% | 11.35% | 13.00% | 9.46% | 9.93% |
| Operating margin | 9.24% | 12.24% | 11.40% | 8.58% | 0.79% | 12.63% | 16.67% | 16.29% | 15.01% | 15.81% |
| Return on assets | 3.35% | 6.12% | 8.05% | 5.08% | -1.08% | 4.30% | 9.50% | 12.01% | 9.07% | 9.44% |
| Current ratio | 0.65 | 0.47 | 0.42 | 0.47 | 0.49 | 0.57 | 0.45 | 0.43 | 0.40 | 0.43 |
Industry Peer Context
Net margin peer context
Operating margin peer context
ROA peer context
Financial Bridges
Free cash flow = operating cash flow - capital expenditures
Figure provenance: SEC companyfacts FY 2025. Operating cash flow: accession 0001048286-26-000007; concept NetCashProvidedByUsedInOperatingActivities; source concepts us-gaap:NetCashProvidedByUsedInOperatingActivities | Capital expenditures: accession 0001048286-26-000007; concept PaymentsToAcquireProductiveAssets; source concepts us-gaap:PaymentsToAcquireProductiveAssets | Free cash flow: accession 0001048286-26-000007; concept NetCashProvidedByUsedInOperatingActivities - PaymentsToAcquireProductiveAssets; source concepts us-gaap:NetCashProvidedByUsedInOperatingActivities; us-gaap:PaymentsToAcquireProductiveAssets
Financial Charts
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: Revenues. Source concepts: us-gaap:Revenues.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: NetIncomeLoss. Source concepts: us-gaap:NetIncomeLoss.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: OperatingIncomeLoss. Source concepts: us-gaap:OperatingIncomeLoss.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: EarningsPerShareDiluted. Source concepts: us-gaap:EarningsPerShareDiluted.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: NetCashProvidedByUsedInOperatingActivities. Source concepts: us-gaap:NetCashProvidedByUsedInOperatingActivities.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: PaymentsToAcquireProductiveAssets. Source concepts: us-gaap:PaymentsToAcquireProductiveAssets.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: PaymentsOfDividendsCommonStock. Source concepts: us-gaap:PaymentsOfDividendsCommonStock.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: PaymentsForRepurchaseOfCommonStock. Source concepts: us-gaap:PaymentsForRepurchaseOfCommonStock.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: Assets. Source concepts: us-gaap:Assets.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: StockholdersEquity. Source concepts: us-gaap:StockholdersEquity.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: CashAndCashEquivalentsAtCarryingValue. Source concepts: us-gaap:CashAndCashEquivalentsAtCarryingValue.
Figure provenance: SEC companyfacts. Latest point: FY 2025 ended 2025-12-31; accession 0001048286-26-000007; filed 2026-02-10. Concept: NetCashProvidedByUsedInOperatingActivities - PaymentsToAcquireProductiveAssets. Source concepts: us-gaap:NetCashProvidedByUsedInOperatingActivities; us-gaap:PaymentsToAcquireProductiveAssets.
As-reported value updates
Quarterly
Quarterly standardized facts from SEC companyfacts as of latest extracted filing date 2026-08-03. Source: https://data.sec.gov/api/xbrl/companyfacts/CIK0001048286.json.
| Quarter | End Date | Revenue | Net Income | Diluted EPS | Method |
|---|---|---|---|---|---|
| 2022-Q3 | 2022-09-30 | 1.94 | reported discrete quarter | ||
| 2023-Q1 | 2023-03-31 | 2.43 | reported discrete quarter | ||
| 2023-Q2 | 2023-06-30 | 2.38 | reported discrete quarter | ||
| 2023-Q3 | 2023-06-30 | 726,000,000 | reported discrete quarter | ||
| 2023-Q3 | 2023-09-30 | 5,928,000,000 | 2.51 | reported discrete quarter | |
| 2023-Q4 | 2023-12-31 | 6,095,000,000 | 848,000,000 | derived Q4 = FY annual - nine-month YTD | |
| 2024-Q1 | 2024-03-31 | 5,977,000,000 | 564,000,000 | 1.93 | reported discrete quarter |
| 2024-Q2 | 2024-03-31 | 564,000,000 | reported discrete quarter | ||
| 2024-Q2 | 2024-06-30 | 6,439,000,000 | 2.69 | reported discrete quarter | |
| 2024-Q3 | 2024-06-30 | 772,000,000 | reported discrete quarter | ||
| 2024-Q3 | 2024-09-30 | 6,255,000,000 | 2.07 | reported discrete quarter | |
| 2024-Q4 | 2024-12-31 | 6,429,000,000 | 455,000,000 | derived Q4 = FY annual - nine-month YTD | |
| 2025-Q1 | 2025-03-31 | 6,263,000,000 | 665,000,000 | 2.39 | reported discrete quarter |
| 2025-Q2 | 2025-03-31 | 665,000,000 | reported discrete quarter | ||
| 2025-Q2 | 2025-06-30 | 6,744,000,000 | 2.78 | reported discrete quarter | |
| 2025-Q3 | 2025-06-30 | 763,000,000 | reported discrete quarter | ||
| 2025-Q3 | 2025-09-30 | 6,489,000,000 | 2.67 | reported discrete quarter | |
| 2025-Q4 | 2025-12-31 | 6,690,000,000 | 445,000,000 | derived Q4 = FY annual - nine-month YTD | |
| 2026-Q1 | 2026-03-31 | 6,654,000,000 | 648,000,000 | 2.43 | reported discrete quarter |
| 2026-Q2 | 2026-03-31 | 648,000,000 | reported discrete quarter | ||
| 2026-Q2 | 2026-06-30 | 7,071,000,000 | 2.90 | reported discrete quarter |
Quarterly Charts
Figure provenance: SEC companyfacts. Latest point: FY 2026 ended 2026-06-30; accession 0001048286-26-000035; filed 2026-08-03. Concept: Revenues. Source concepts: us-gaap:Revenues.
Figure provenance: SEC companyfacts. Latest point: FY 2026 ended 2026-03-31; accession 0001048286-26-000014; filed 2026-05-06. Concept: NetIncomeLoss. Source concepts: us-gaap:NetIncomeLoss.
Figure provenance: SEC companyfacts. Latest point: FY 2026 ended 2026-06-30; accession 0001048286-26-000035; filed 2026-08-03. Concept: EarningsPerShareDiluted. Source concepts: us-gaap:EarningsPerShareDiluted.
Business
Read MAR's verbatim Item 1 Business section from its latest 10-K: Business.
Risk Factors
Read MAR's verbatim Item 1A Risk Factors from its latest 10-K: Risk Factors.
Latest quarter (10-Q)
Latest 10-Q source: 0001048286-26-000035.
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Cautionary Statement
All statements in this report are made as of the date this Form 10-Q is filed with the U.S. Securities and Exchange Commission (the “SEC”). We undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise. We make forward-looking statements in Management’s Discussion and Analysis of Financial Condition and Results of Operations and elsewhere in this
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Table of Contents
report based on the beliefs and assumptions of our management and on information available to us through the date this Form 10-Q is filed with the SEC. Forward-looking statements include information related to our development pipeline; our expectations regarding rooms growth; our expectations regarding our ability to meet our liquidity requirements; our capital expenditures and other investment spending and reimbursement expectations; our expectations regarding future dividends and share repurchases; our expectations regarding certain claims, legal proceedings, settlements or resolutions; our expectations about the conflict in the Middle East; our expectations about our co-branded credit card program; and other statements that are preceded by, followed by, or include the words “believes,” “expects,” “anticipates,” “intends,” “plans,” “estimates,” “foresees,” or similar expressions; and similar statements concerning anticipated future events and expectations that are not historical facts.
We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risks and uncertainties we describe in our Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (“2025 Form 10-K”); Part II, Item 1A of this report; and other factors we describe from time to time in our periodic filings with the SEC.
BUSINESS AND OVERVIEW
Overview
We are a worldwide franchisor, operator, and licensor of hotel, residential, timeshare, and other lodging properties under a broad portfolio of compelling brands at different price and service points. We discuss our operations in the following reportable business segments: (1) U.S. & Canada, (2) Europe, Middle East & Africa (“EMEA”), (3) Greater China, and (4) Asia Pacific excluding China (“APEC”). Our Caribbean & Latin America (“CALA”) operating segment does not meet the applicable accounting criteria for separate disclosure as a reportable business segment, and as such, we include its results in “Unallocated corporate and other.”
Under our asset-light business model and consistent with our focus on franchising, management, and licensing, we own or lease very few of our lodging properties. Under our hotel franchising arrangements, we generally receive an initial application fee and continuing royalty fees, which are typically based on a percentage of room revenues, plus for certain brands, a percentage of food and beverage revenues. Terms of our management agreements vary, but we earn a management fee that is typically composed of a base management fee, which is a percentage of the revenues of the hotel, and an incentive management fee, which is based on the profits of the hotel. In many cases (particularly in our U.S. & Canada, Europe, and CALA regions), incentive management fees are subject to a specified owner return. We also have license and other agreements with third parties for certain offerings, such as for our timeshare properties, MGM Collection with Marriott Bonvoy, Design Hotels, and The Ritz-Carlton Yacht Collection, under which we receive royalty and certain other fees. Additionally, we earn fees for other uses of our intellectual property, including primarily co-branded credit card fees, as well as residential branding fees and certain other licensing fees.
Performance Measures
We believe Revenue per Available Room (“RevPAR”), which we calculate by dividing property level room revenue by total rooms available for the period, is a meaningful indicator of our performance because it measures the period-over-period change in room revenues. RevPAR may not be comparable to similarly titled measures, such as revenues, and should not be viewed as necessarily correlating with our fee revenue. We also believe occupancy and average daily rate (“ADR”), which are components of calculating RevPAR, are meaningful indicators of our performance. Occupancy, which we calculate by dividing total rooms sold by total rooms available for the period, measures the utilization of a property’s available capacity. ADR, which we calculate by dividing property level room revenue by total rooms sold, measures average room price and is useful in assessing pricing levels. Unless otherwise stated, RevPAR, occupancy, and ADR statistics are on a systemwide basis for comparable properties, and all changes refer to year-over-year changes for the comparable period. Comparisons to prior periods are on a constant U.S. dollar basis, which we calculate by applying exchange rates for the current period to the prior comparable period. We believe constant dollar analysis provides valuable information regarding the performance of hotels in our system as it removes currency fluctuations from the presentation of such results.
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We define our comparable properties as hotels in our system that were open and operating under one of our brands since the beginning of the last full calendar year (since January 1, 2025 for the current period) and have not, in either the current or previous year: (1) undergone significant room or public space renovations or expansions, (2) been converted between company-operated and franchised, or (3) sustained substantial property damage or business interruption. Our comparable properties also exclude MGM Collection with Marriott Bonvoy, Design Hotels, The Ritz-Carlton Yacht Collection, residences, timeshare, and all-inclusive properties.
Business Trends
In the 2026 second quarter, worldwide RevPAR increased 3.4 percent, primarily driven by ADR growth of 3.5 percent. In the 2026 first half, worldwide RevPAR increased 3.8 percent, primarily driven by ADR growth of 3.3 percent. RevPAR growth was strong across all of our regions, except for Middle East & Africa.
In the U.S. & Canada, RevPAR increased 5.0 percent in the 2026 second quarter and 4.6 percent in the 2026 first half, reflecting strong demand across all brand tiers and customer segments, as well as demand from the World Cup in June 2026.
In our International regions, RevPAR decreased 0.5 percent in the 2026 second quarter and grew 2.0 percent in the 2026 first half. Performance was negatively impacted by the conflict in the Middle East, which resulted in a sharp decline in RevPAR in our Middle East & Africa region beginning in March 2026, with the impact from the conflict continuing into the third quarter. The continued operational and financial impact on our business depends on the duration and extent of travel disruption resulting from the conflict.
During 2026, we executed new multi-year agreements in the U.S. with JPMorgan Chase and American Express in connection with our co-branded credit card program. We expect the agreements to have a favorable impact on our total revenues in future periods, primarily in the “Cost reimbursement revenue” caption, followed by the “Franchise fees” caption, of our Income Statements.
Starwood Data Security Incident
On November 30, 2018, we announced a data security incident involving unauthorized access to the Starwood reservations database (the “Data Security Incident”). We are currently unable to reasonably estimate the range of total possible financial impact to the Company from the Data Security Incident in excess of the expenses already recorded; however, we do not believe this incident will impact our long-term financial health. See Note 5 for additional information related to legal proceedings and investigations related to the Data Security Incident.
System Growth and Pipeline
At the end of the 2026 second quarter, our system had 10,082 properties (1,813,698 rooms), compared to 9,805 properties (1,779,936 rooms) at year-end 2025 and 9,601 properties (1,735,819 rooms) at the end of the 2025 second quarter. In the 2026 first half, we added roughly 33,800 net rooms.
At the end of the 2026 second quarter, we had nearly 4,200 properties and approximately 629,000 rooms in our development pipeline, which included over 34,000 rooms approved for development but not yet under signed contracts. At the end of the 2026 second quarter, our development pipeline included over 279,000 rooms, or 44 percent, that were under construction, including hotels that are in the process of converting to our system. Over half of the rooms in our quarter-end development pipeline were located outside U.S. & Canada.
We currently expect full year 2026 net rooms growth to be toward the low end of our 4.5 to 5.0 percent range.
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Properties and Rooms
The following table shows our properties and rooms by ownership type.
| Properties | Rooms | ||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| June 30, 2026 | June 30, 2025 | vs. June 30, 2025 | June 30, 2026 | June 30, 2025 | vs. June 30, 2025 | ||||||||||||||||||
| Franchised/Licensed/Other (1) | 7,939 | 7,439 | 500 | 7 | % | 1,223,350 | 1,138,838 | 84,512 | 7 | % | |||||||||||||
| Managed | 1,947 | 1,972 | (25) | (1) | % | 560,449 | 566,838 | (6,389) | (1) | % | |||||||||||||
| Owned/Leased | 50 | 50 | — | — | % | 13,333 | 14,206 | (873) | (6) | % | |||||||||||||
| Residential | 146 | 140 | 6 | 4 | % | 16,566 | 15,937 | 629 | 4 | % | |||||||||||||
| Total | 10,082 | 9,601 | 481 | 5 | % | 1,813,698 | 1,735,819 | 77,879 | 4 | % |
(1)Licensed and other properties include our timeshare properties, MGM Collection with Marriott Bonvoy, Design Hotels, and The Ritz-Carlton Yacht Collection.
Lodging Statistics
The following tables present RevPAR, occupancy, and ADR statistics for comparable properties. Systemwide statistics include data from our franchised properties, in addition to our company-operated properties.
[Excerpt truncated for page length; source filing is linked above.]
Latest 10-K MD&A (excerpt)
Latest 10-K Item 7 source: 0001048286-26-000007. The complete FY 2025 MD&A is published at /company/MAR/mda/fy2025/.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
A discussion regarding our financial condition and results of operations for year-end 2024 compared to year-end 2023 can be found in Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” of our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, as filed with the SEC on February 11, 2025 (“2024 Form 10-K”).
BUSINESS AND OVERVIEW
Overview
We are a worldwide franchisor, operator, and licensor of hotel, residential, timeshare, and other lodging properties under a portfolio of compelling brands at different price and service points. We discuss our operations in the following reportable business segments: (1) U.S. & Canada, (2) Europe, Middle East & Africa (“EMEA”), (3) Greater China, and (4) Asia Pacific excluding China (“APEC”). Our Caribbean & Latin America (“CALA”) operating segment does not meet the applicable accounting criteria for separate disclosure as a reportable business segment, and as such, we include its results in “Unallocated corporate and other.”
Under our asset-light business model and consistent with our focus on franchising, management, and licensing, we own or lease very few of our lodging properties. Under our hotel franchising arrangements, we generally receive an initial application fee and continuing royalty fees, which are typically based on a percentage of room revenues, plus for certain brands, a percentage of food and beverage revenues. Terms of our management agreements vary, but we earn a management fee that is typically composed of a base management fee, which is a percentage of the revenues of the hotel, and an incentive management fee, which is based on the profits of the hotel. In many cases (particularly in our U.S. & Canada, Europe, and CALA regions), incentive management fees are subject to a specified owner return. We also have license and other agreements with third parties for certain offerings, such as for our timeshare properties, MGM Collection with Marriott Bonvoy, Design Hotels, and The Ritz-Carlton Yacht Collection, under which we receive royalty and certain other fees. Additionally, we earn fees for other uses of our intellectual property, including primarily co-branded credit card fees, as well as residential branding fees and certain other licensing fees.
Performance Measures
We believe Revenue per Available Room (“RevPAR”), which we calculate by dividing property level room revenue by total rooms available for the period, is a meaningful indicator of our performance because it measures the period-over-period change in room revenues. RevPAR may not be comparable to similarly titled measures, such as revenues, and should not be viewed as necessarily correlating with our fee revenue. We also believe occupancy and average daily rate (“ADR”), which are components of calculating RevPAR, are meaningful indicators of our performance. Occupancy, which we calculate by dividing total rooms sold by total rooms available for the period, measures the utilization of a property’s available capacity. ADR, which we calculate by dividing property level room revenue by total rooms sold, measures average room price and is useful in assessing pricing levels. Unless otherwise stated, RevPAR, occupancy, and ADR statistics are on a systemwide basis for comparable properties, and all changes refer to year-over-year changes for the comparable period. Comparisons to prior periods are on a constant U.S. dollar basis, which we calculate by applying exchange rates for the current period to the prior comparable period. We believe constant dollar analysis provides valuable information regarding the performance of hotels in our system as it removes currency fluctuations from the presentation of such results.
We define our comparable properties as hotels in our system that were open and operating under one of our brands since the beginning of the last full calendar year (since January 1, 2024 for the current period) and have not, in either the current or previous year: (1) undergone significant room or public space renovations or expansions, (2) been converted between company-operated and franchised, or (3) sustained substantial property damage or business interruption. Our comparable properties also exclude MGM Collection with Marriott Bonvoy, Design Hotels, The Ritz-Carlton Yacht Collection, residences, and timeshare properties. For 2025, we had 5,554 comparable U.S. & Canada properties and 2,011 comparable International properties.
Business Trends
In 2025, worldwide RevPAR increased 2.0 percent compared to 2024, driven by ADR growth of 2.1 percent.
In the U.S. & Canada, RevPAR increased 0.7 percent in 2025, reflecting strong demand at our luxury hotels, partially offset by softer demand at our select service hotels, which were impacted by weaker business transient demand, in part due to declines in government travel.
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In our International regions, RevPAR increased 5.1 percent in 2025, reflecting higher demand in most countries across the APEC, EMEA, and CALA regions. In Greater China, RevPAR increased 0.4 percent, reflecting softness in macro-economic conditions during the year.
Starwood Data Security Incident
On November 30, 2018, we announced a data security incident involving unauthorized access to the Starwood reservations database (the “Data Security Incident”). We are currently unable to reasonably estimate the range of total possible financial impact to the Company from the Data Security Incident in excess of the expenses already recorded; however, we do not believe this incident will impact our long-term financial health. See Note 7 for additional information related to legal proceedings, investigations, and insurance recoveries related to the Data Security Incident.
System Growth and Pipeline
Our system grew from 9,361 properties (1,706,331 rooms) at year-end 2024 to 9,805 properties (1,779,936 rooms) at year-end 2025. The increase compared to year-end 2024 reflected gross additions of 703 properties (99,459 rooms), including the addition of 37 properties (8,789 rooms) from the citizenM brand acquisition discussed in Note 3, and deletions of 253 properties (25,643 rooms). The property and room counts as of year-end 2025 reflect the removal of all Sonder properties from our portfolio. Our 2025 gross room additions included nearly 64,000 rooms located outside U.S. & Canada (including the citizenM brand acquisition) and roughly 33,400 rooms converted from competitor brands.
At year-end 2025, we had approximately 4,100 properties and nearly 610,000 rooms in our development pipeline, which included over 35,000 rooms approved for development but not yet under signed contracts. At year-end 2025, our development pipeline included nearly 265,000 rooms, or 43 percent, that were under construction, including hotels that are in the process of converting to our system. Over half of the rooms in our development pipeline were located outside U.S. & Canada.
In 2025, we signed nearly 1,200 development deals with hotel owners and other counterparties (excluding the citizenM acquisition) representing approximately 163,000 rooms globally. Over 30 percent of rooms signed were driven by conversion opportunities. During 2025, we added three new brands to our portfolio through the citizenM brand acquisition and the introductions of Series by Marriott and the Outdoor Collection by Marriott Bonvoy. We continued to expand our portfolio across chain scales, including advancing the expansion of our midscale offerings, and we also continued to strengthen our residential portfolio, signing 55 residential agreements in 2025.
In 2026, we expect net rooms growth of 4.5 to 5.0 percent.
Properties and Rooms
The following table shows our properties and rooms by ownership type.
| Properties | Rooms | ||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| December 31, 2025 | December 31, 2024 | vs. December 31, 2024 | December 31, 2025 | December 31, 2024 | vs. December 31, 2024 | ||||||||||||||||||
| Franchised/Licensed/Other (1) | 7,644 | 7,192 | 452 | 6 | % | 1,183,513 | 1,104,446 | 79,067 | 7 | % | |||||||||||||
| Managed | 1,966 | 1,981 | (15) | (1) | % | 565,764 | 571,889 | (6,125) | (1) | % | |||||||||||||
| Owned/Leased | 51 | 51 | — | — | % | 14,406 | 14,312 | 94 | 1 | % | |||||||||||||
| Residential | 144 | 137 | 7 | 5 | % | 16,253 | 15,684 | 569 | 4 | % | |||||||||||||
| Total | 9,805 | 9,361 | 444 | 5 | % | 1,779,936 | 1,706,331 | 73,605 | 4 | % |
(1)Licensed and other properties include our timeshare properties, MGM Collection with Marriott Bonvoy, Design Hotels, and The Ritz-Carlton Yacht Collection.
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Table of Contents
Lodging Statistics
The following table presents RevPAR, occupancy, and ADR statistics for comparable properties for 2025, and 2025 compared to 2024. Systemwide statistics include data from our franchised properties, in addition to our company-operated properties.
| RevPAR | Occupancy | Average Daily Rate | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025 | vs. 2024 | 2025 | vs. 2024 | 2025 | vs. 2024 | |||||||||||||||
| Comparable Company-Operated Properties | ||||||||||||||||||||
| U.S. & Canada | $ | 185.78 | 2.3 | % | 69.0 | % | (0.4) | % | pts. | $ | 269.36 | 2.9 | % | |||||||
| Europe | $ | 236.81 | 3.1 | % | 72.8 | % | 2.1 | % | pts. | $ | 325.42 | 0.1 | % | |||||||
| Middle East & Africa | $ | 142.33 | 9.8 | % | 70.4 | % | 2.2 | % | pts. | $ | 202.26 | 6.3 | % | |||||||
| Greater China | $ | 82.87 | 0.4 | % | 68.5 | % | 0.6 | % | pts. | $ | 121.05 | (0.5) | % | |||||||
| Asia Pacific excluding China | $ | 130.17 | 8.0 | % | 71.4 | % | 1.3 | % | pts. | $ | 182.35 | 6.0 | % | |||||||
| Caribbean & Latin America | $ | 196.90 | 5.5 | % | 66.3 | % | 0.2 | % | pts. | $ | 296.77 | 5.1 | % | |||||||
| International - All (1) | $ | 127.93 | 5.2 | % | 69.9 | % | 1.2 | % | pts. | $ | 183.05 | 3.4 | % | |||||||
| Worldwide (2) | $ | 151.41 | 3.7 | % | 69.5 | % | 0.6 | % | pts. | $ | 217.80 | 2.9 | % | |||||||
| Comparable Systemwide Properties | ||||||||||||||||||||
| U.S. & Canada | $ | 132.35 | 0.7 | % | 69.5 | % | (0.6) | % | pts. | $ | 190.33 | 1.5 | % | |||||||
| Europe | $ | 160.65 | 3.3 | % | 71.3 | % | 1.7 | % | pts. | $ | 225.44 | 0.8 | % | |||||||
| Middle East & Africa | $ | 131.32 | 10.4 | % | 69.7 | % | 2.0 | % | pts. | $ | 188.33 | 7.2 | % | |||||||
| Greater China | $ | 76.53 | 0.4 | % | 67.0 | % | 0.4 | % | pts. | $ | 114.20 | (0.2) | % | |||||||
| Asia Pacific excluding China | $ | 133.12 | 8.4 | % | 72.2 | % | 1.5 | % | pts. | $ | 184.36 | 6.2 | % | |||||||
| Caribbean & Latin America | $ | 126.14 | 4.3 | % | 63.1 | % | 0.1 | % | pts. | $ | 199.85 | 4.2 | % | |||||||
| International - All (1) | $ | 121.75 | 5.1 | % | 68.9 | % | 1.1 | % | pts. | $ | 176.73 | 3.4 | % | |||||||
| Worldwide (2) | $ | 128.80 | 2.0 | % | 69.3 | % | — | % | pts. | $ | 185.81 | 2.1 | % |
(1)Includes Europe, Middle East & Africa, Greater China, Asia Pacific excluding China, and Caribbean & Latin America.
(2)Includes U.S. & Canada and International - All.
CONSOLIDATED RESULTS
The discussion below presents an analysis of our consolidated results of operations for 2025 compared to 2024. Also see the “Business Trends” section above for further discussion. In the 2025 fourth quarter, we reclassified amounts attributable to other expenses previously reported under the “General, administrative, and other” caption to the “Owned, leased, and other e
[Excerpt truncated for page length; the complete text is on the linked full-MD&A page.]
MD&A history
Prior-year 10-K MD&A spans are extracted from SEC filings with the same bounded parser used for the latest filing. Each year's full verbatim text is on its own sub-page.